2010 Ferrari California Base Convertible 2-door 4.3l on 2040-cars

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Nigel Mansell's Ferrari F40 sells for $870k

If you look at the $1.35 million price tag on the new LaFerrari and wonder how Ferrari can possibly charge that much for a single car, you could look at the prices of its competitors like the McLaren P1 that lists for almost as much at $1.15 million, you could look to the $2.5 million which Ferrari is said to have charged for the exclusive F60 America - or you could look at the prices at which LaFerrari's predecessors are still trading. Take, for example, this Ferrari F40 which, 25 years since it was built, just sold for nearly $870,000 at auction.
The F40 in question, a 1989 model, may be just one of 1,315 examples made, but it has a rather noteworthy provenance: the car once belonged to Nigel Mansell, the only driver ever to hold both the Formula One and Indy titles at the same time. That Mansell - a man who had access to some of the fastest and most capable racing cars ever made - selected the F40 as his personal ride of choice speaks volumes about the car's abilities and appeal. But then he did, after all, drive for the Scuderia that season, winning the Brazilian and Hungarian grands prix.
The celebrity provenance, however, may not have actually jacked the price up at all. While it may rank towards the top of the list, this was hardly the highest price paid for an F40 at auction. According to Sports Car Market, which tracks such sales, the record currently belongs to a 1993 Ferrari F40 LM that Bonhams also sold for $2.2 million at Monterey. The highest price for a standard, non-LM model was recorded at the same event at $1.43 million.

LaFerrari, meet YouTube. YouTube, LaFerrari

If, for some reason, you feel like we've left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva, don't fret - Ferrari has us covered. The automaker has graced us with a total of seven videos of its new hybrid supercar today including the original launch video we already showed you this morning.
The six new videos discuss a broad spectrum of topics, such as LaFerrari's overall architecture, carbon fiber chassis and body, driving dynamics and the 160-horsepower HY-KERS (HYbrid Kinetic Energy Recovery System) part of the powertrain. There is also coverage of today's auto show unveiling and, our favorite, a short video showing the car being tested around the Fiorano Circuit plus some bonus footage of past Ferrari supercars like the GTO, F40, F50 and Enzo.
In total, there is almost 30 minutes of video goodness to bring you just about all the information there is to know about LaFerrari, and all seven videos are posted below.

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.