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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari chairman ticked off by Alonso

Luca Cordero di Montezemolo does not strike us as the kind of person we'd want to cross. We imagine the Chairman of Ferrari as sort of like an automotive Don Corleone, a thought that is further confirmed when we hear about the aftermath of last weekend's Hungarian Grand Prix.
Fernando Alonso made some unsubstantiated remarks that have angered his team, with The Daily Mail reporting that when asked after the race what he wanted for his birthday, the Spaniard responded "Someone else's car." And while no one seems to know exactly what was said, it was enough to prompt a personal phone call from the boss of Ferrari on Alonso's birthday for a dressing down.
Montezemolo reminded Alonso that, "All the great champions who have driven for Ferrari have always been asked to put the interests of the team above their own. This is the moment to stay calm, avoid polemics and show humility and determination in making one's own contribution, standing alongside the team and its people both at the track and outside it."

Ferrari Enzo successor caught testing again

Although we're still not really sure what Ferrari plans to call its long-awaited successor to the Enzo, we're certain that this is going to be one mean car. We've heard that it will be called the F150, F150 Italia and even the F70 over the last year and a half. Regardless of its name, this guppy-faced prototype you see above is Ferrari's answer to the McLaren P1 and Porsche 918 Spyder with a rumored 900-horsepower hybrid powertrain.
Since the last time we saw this car testing, the only difference appears to be that the exhaust outlets now may be closer to production form, with dual pipes on each side sitting up higher in the fascia. Aside from that, these shots are much clearer and at a better angle allowing us to get an idea of what the final product might look like. We do see some of this car's details such as the headlight placement and shape similar to the 458 Italia and the massive brakes with drilled carbon ceramic rotors.
No word as to when we might see the production version of the car, but Ferrari did tease a couple photos of it last month and is much further along than spy shots we saw less than a year ago.