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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ecclestone against F1 cockpit protection

Bernie Ecclestone has made it clear that he is not a fan of the Red Bull Aeroscreen, which was tried by Daniel Ricciardo on Friday, in Sochi. The FIA will continue to study both the Red Bull device and Ferrari's Halo, and will make a decision by July 1 about which will be added to the 2017 rules. "We're going to get a lot of pitstops now when they have to stop to clean the screen and things," he said when asked by Motorsport.com about the Aeroscreen. "That will be good." Asked if he liked the look of it or preferred the Halo, he said: "Not particularly. I don't like any of them," adding that the sport should do "nothing" with regard to cockpit protection. "I just think to try to simulate something when you've got a stationary object, and you're firing a tyre at it, when in the race when the wheel has come off normally both cars would be moving. "So how can you simulate it by having a car stationary? And how would you ever know what's going to happen with a wheel anyway? "If it hits the thing it would probably bounce off anyway. So I don't know," Ecclestone added. Quizzed on Lewis Hamilton's suggestion that danger was part of the appeal of the sport he said: "In his case I don't know whether the money made any difference as well. "We can make it more dangerous if he wants." Related Video: This story, by Adam Cooper, originally appeared on Motorsport.com, the world's leader in auto racing news, photos, and video. Image Credit: Dan Istitene/Getty Motorsports Ferrari Safety Racing Vehicles F1 bernie ecclestone halo

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding