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1957 Ferrari 250 Testa Rossa sells for record $39.8 million

This might not come as a shock, but ultra-rare vintage cars are only going to get more expensive as time rolls on, particularly if there's a prancing horse on the car's nose. For example, in 2011, a Ferrari 250 Testa Rossa sold for $16.39 million. In February 2012, a 1964 250 GTO sold for nearly $32 million. Later that year, a 1962 250 GTO sold for $35 million. It was the most expensive car ever sold, making last year's 275 GTB/4 NART Spider and its $27.5-million auction price seem like a drop in the platinum-lined bucket. Now, there's been another high-dollar Ferrari sale.
An unrestored, 1957 250 Testa Rossa was reportedly sold for over $39 million, making it the most expensive car ever sold in the United Kingdom. Just for perspective, $39 million is about 28 LaFerraris or roughly 128 F12 Berlinettas. It's not the most expensive car ever sold, but it still represents a huge sum of money for a classic car. Part of the reason for chassis number 0704 - the car pictured above is 0714, which sold for a mere $12.2 million in 2009 - being sold for so much is down to its excellent provenance.
It made its race debut at the 1957 24 Hours of Le Mans, although it failed to finish. Phil Hill and Peter Collins racked up wins with this exact car in Buenos Aires and Sebring, according to the folks at Hemmings. Combining race wins by a former Formula One World Champion with an unrestored example of an extremely rare car (one of just 34 250 Testa Rossas ever built) makes its monumental sale price almost seem reasonable.

Nigel Mansell's Ferrari F40 sells for $870k

If you look at the $1.35 million price tag on the new LaFerrari and wonder how Ferrari can possibly charge that much for a single car, you could look at the prices of its competitors like the McLaren P1 that lists for almost as much at $1.15 million, you could look to the $2.5 million which Ferrari is said to have charged for the exclusive F60 America - or you could look at the prices at which LaFerrari's predecessors are still trading. Take, for example, this Ferrari F40 which, 25 years since it was built, just sold for nearly $870,000 at auction.
The F40 in question, a 1989 model, may be just one of 1,315 examples made, but it has a rather noteworthy provenance: the car once belonged to Nigel Mansell, the only driver ever to hold both the Formula One and Indy titles at the same time. That Mansell - a man who had access to some of the fastest and most capable racing cars ever made - selected the F40 as his personal ride of choice speaks volumes about the car's abilities and appeal. But then he did, after all, drive for the Scuderia that season, winning the Brazilian and Hungarian grands prix.
The celebrity provenance, however, may not have actually jacked the price up at all. While it may rank towards the top of the list, this was hardly the highest price paid for an F40 at auction. According to Sports Car Market, which tracks such sales, the record currently belongs to a 1993 Ferrari F40 LM that Bonhams also sold for $2.2 million at Monterey. The highest price for a standard, non-LM model was recorded at the same event at $1.43 million.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.