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Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Ferrari SUV officially being considered

A new report from Bloomberg seems to confirm that Ferrari is very seriously looking at creating some type of SUV. The news outlet reports that CEO Sergio Marchionne said the sports car builder will come to a final decision on the crossover in 30 months. This of course means that actual production will be several years off, if it happens at all. He also referred to the hypothetical crossover as an "FUV," which we assume means something like Ferrari Utility Vehicle or Fast Utility Vehicle. We doubt it's something offensive, but Marchionne has been quoted as preferring to be shot than have Ferrari build an SUV. If we had to guess whether Ferrari will build an SUV, we would go with, yes. Both Car Magazine and Bloomberg have reported that the company is in the early development phase of some utility vehicle. Both sources also mention similar details such as the fact that it will be based on the all-wheel-drive GTC4 Lusso platform and that there will be a hybrid powertrain option. Adding an SUV of some sort to the Ferrari line-up could also provide an opportunity to score a healthy number of sales and grow the company. According to Bloomberg, Marchionne said any sales expansion would have to be balanced with maintaining some exclusivity. But even if Ferrari sold just 2,000 units a year, as mentioned in a previous report, that would still be a 25-percent increase over the roughly 8,000 cars Ferrari sold in 2016. That number of vehicles would also keep Ferrari close to the 10,000-vehicle-per-year target Marchionne proposed a couple of years ago. Besides the chance for growth, building a Ferrari SUV would also keep the company in direct competition with other sports car builders planning their own utilities. Aston Martin will begin producing its DBX crossover sometime in 2019 and Lamborghini will reveal its production Urus SUV in December. Related Video: Featured Gallery Ferrari GTC4Lusso T: Paris 2016 View 17 Photos News Source: BloombergImage Credit: Drew Phillips Ferrari Crossover SUV Future Vehicles Performance Sergio Marchionne

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.