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As Dodge Challenger changes, hybrid or however else, it's sure to stay retro

Unverified rumors claim Dodge will make major technical changes to the Charger and the Challenger (pictured) to comply with looming regulations. They'll likely be lighter than they currently are, they could get smaller in nearly every direction, and you can safely bet that they'll incorporate some degree of electrification. The retro-inspired, heritage-laced design is here to stay, however. Mark Trostle, Dodge's horsepower-addicted chief of design, told Muscle Car & Trucks that looks deserve a big chunk of credit for making the Charger and the Challenger as popular as they are. Horsepower and quarter-mile times help sell cars, but it's the "magic of their design" that lures buyers into showrooms to check out the modern-day muscle cars in the metal. "I wouldn't want to ruin something that's been so successful for us," Trostle concluded. He compared the Challenger to the Jeep Wrangler, another design icon in the Fiat-Chrysler Automobiles (FCA) portfolio. The offroader entered its fourth generation in 2018; every part of it is new, and it's not a Xerox copy of its predecessor, but it's still immediately recognizable as a Wrangler. Trostle hinted he's planning this type of evolutionary design for the next-generation Challenger. After all, it's part of the company's history, and heritage is something no amount of money can buy.  While it sounds like development work on the next-generation Challenger is ongoing, Dodge isn't finished with the current-generation car yet. The nameplate will celebrate its 50th birthday during the 2020 model year, and it's reasonable to assume Dodge has something special planned for it.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2015 Dodge Charger shows off its new look in New York [w/videos]

With a new look inspired largely by the Dart compact, the 2015 Dodge Charger made its New York Auto Show debut today. Along with the interior and exterior changes, an eight-speed automatic becomes standard across the range.
What hasn't changed is the choice of engines under the Charger's long hood. A 3.7-liter V6 serves as the base mill, and can be had in both rear- and all-wheel-drive varieties, while the 5.7-liter V8 is an optional item and can be had in rear-drive only. Outputs are also carried over from last year, with 292 horsepower and 260 pound-feet of torque for the six-pot, while the Hemi V8 delivers 370 hp and 395 lb-ft of torque.
The new exterior treatment is a fairly large departure from the styling tone set by the Charger since its reintroduction to the US market in 2006. The blacked-out, crosshair grille and new headlamps are the biggest changes for 2015, though there are other, less immediately noticeable updates, such as the more rounded "Racetrack" taillamps that, like the front fascia, draw some inspiration from the Dart.