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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Demon's deliverer? FCA files for 'Angel' trademark

We've driven the Dodge Demon, and despite its satanic overtones and 840 freakin' horsepower under the hood, the car is actually quite well-behaved. At least it didn't bite our head off or drag us into any sort of inferno. Still, Dodge might be looking to balance its lineup with something with a bit more righteous, as FCA has filed for a trademark of the moniker "Angel."... According to the United States Patent and Trademark Office, FCA filed the application on July 17, 2017, and it applies to "Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges." Essentially, that's all the information we have to go on at this point. It could mean that Dodge is planning to further capitalize on the Demon name by creating another variant, or a completely different car. But what's the opposite of the Demon? Could it be a more road-friendly version of the drag-focused Demon? (And wouldn't that just be a Hellcat Widebody with more power?) Maybe it's a performance hybrid, as FCA CEO Sergio Marchionne recently said that the automaker would electrify half its fleet by 2022. For now, we can merely speculate as to what the Angel would be. And you can, too. Get at it in the comments section, below. And while you're at it, what name do you think FCA should trademark next, and what sort of car would that be?Related Video: Related Gallery 2018 Dodge Challenger SRT Demon: First Drive View 37 Photos News Source: US Patent and Trademark Office via FCA Authority Auto News Chrysler Dodge Future Vehicles Performance FCA trademark dodge demon

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.