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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

2019 Dodge Charger SRT Hellcat Octane Edition fuels your dreams for a limited time

Few automakers love special-edition models quite as much as FCA. It's particularly prevalent in the Jeep and Ram lineups, but other makes get some love, too. Take a look at the new 2019 Dodge Charger SRT Hellcat Octane Edition, a special blacked-out model that's set to arrive at dealerships this fall. The car is available to order now, but Dodge says the books will only be open for a limited amount of time. The Octane Edition is available in two appropriately named colors: Pitch Black and White Knuckle. A pair of matte black stripes run down the middle of the car, flanked on both sides by a thin Octane Red stripe. The 20-inch wheels are painted gloss black and have a knurled bead to keep the tire from slipping on the rim. The Brembo brake package is included, with the six-piston front and four-piston rear calipers painted Octane Red to match the stripes. Inside, the Octane Edition gets houndstooth inserts in the SRT sport seats. There are red Hellcat logos, red seat belts and red stitching on the doors, seats, dash center console and steering wheel. The Octane Package adds $1,495 to the $68,740 base MSRP of a 2019 Charger Hellcat. Like all Hellcat models, the Charger comes with a supercharged 6.2-liter Hemi V8 making 707 horsepower and 650 pound-feet of torque. Power is sent to the rear wheels through an eight-speed automatic. Changes for '19 include a new grille with two inlets to feed more air under the hood. The cars also get launch control, line lock, a cooler for the supercharger as well as a torque reserve system that preloads the supercharger for better launches.

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.