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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Macron and Le Pen decry 'shocking' Stellantis CEO pay

PARIS — French President Emmanuel Macron and his far-right challenger in the French presidential vote, Marine Le Pen, on Friday both decried as “shocking” the multimillion euro payout to the CEO of carmaker Stellantis. Stellantis CEO Carlos TavaresÂ’ remuneration package of 19.15 million euros just a year after the company was formed became an issue as Macron and Le Pen campaigned ahead of the April 24 runoff vote. Polls show purchasing power and inflation are a top voter concern. Stellantis was formed last year through the merger of PSA Peugeot and Fiat Chrysler Automobiles. Centrist President Emmanuel Macron, perceived by many voters as being too pro-business, called the pay package “astronomical” and pushed for a Europe-wide effort to set ceilings on “abusive” executive pay. “ItÂ’s shocking, itÂ’s excessive,” he said Friday on broadcaster France-Info. “People canÂ’t have problems with purchasing power, difficulties, the anguish theyÂ’re living with, and see these sums. Otherwise, society will explode.” Far-right leader Marine Le Pen, who enjoys support from many working-class voters, called for bringing in more workers as shareholders. “Of course itÂ’s shocking, and itÂ’s even more shocking when it is the CEOs who have pushed their society into difficulty,” she said Friday on BFM television. “One of the ways to diminish this pay, which is often out of proportion with economic life, is perhaps to allow workers in as shareholders.” Stellantis continued to back the package despite a 52.1% to 47.9% vote rejecting it at an annual shareholders' meeting chaired from the Netherlands, where the company is legally based, on Wednesday. The company, citing Dutch civil code, noted that the vote is advisory and not binding. The company later said in a statement that it took note of the vote, and will explain in an upcoming 2022 remuneration report “how this vote has been taken into account.” In the 2021 report, the company identified peer group companies that it used as a salary benchmark, including U.S. companies like Boeing, Exxon Mobile, General Electric as well as carmakers Ford and General Motors. Stellantis, whose brands include Peugeot, Fiat, Jeep, Opel and Maserati, reported net profits last year had tripled to 13.4 billion euros ($15.2 billion). The French government is the third-largest shareholder in Stellantis, with a 6.15% stake through the Bpifrance Participations S.A. French public investment bank.

2020 Dodge Charger pricing starts at $31,390

We've been talking about the 2020 Dodge Charger for three months, and it's finally time to start doing the math on trade-in values and loan payments. The 2020 Charger lineup starts with the SXT in rear-wheel-drive trim priced at $29,895, plus a $1,495 destination charge for a total of $31,390. That's a $425 bump over the 2019 model. The rest of the range doesn't get a price bump higher than $250 save for the Hellcat Widebody. The 2019 Charger didn't offer Widebody variants, so those are new for 2020. The lineup with MSRP changes from 2019: Charger GT RWD $33,390 ($150 more than 2019) Charger SXT AWD $35,090 ($25 more) Charger R/T $37,890 ($150 more) Charger Scat Pack $41,490 ($250 less) Charger Scat Pack Widebody $47,490 (brand new model) Charger SRT Hellcat Widebody $71,140 ($2,150 more than 2019 non-widebody) Daytona 50th Anniversary Edition $75,635 (brand new model) There's a price differential of $44,245 from bottom to top. Even more relevant to the Charger faithful, there's a displacement and power differential from the 3.6-liter Pentastar V6 in the SXT with 292 horsepower and 260 pound-feet of torque to the 6.2-liter supercharged Hemi V8 in the Charger Hellcat Widebody Daytona 50th Anniversary Edition with 717 hp and 650 lb-ft of torque. Dodge plumps the Scat Pack in the middle as having the "most horsepower per dollar," with its 392-cubic-inch Hemi V8 pumping 485 hp and 475 lb-ft. In the amusement park business, this is what's called "Fun for everyone." The Scat Pack Widebody makes a break from its standard sibling with stiffer springs, larger sway bars, and shocks, and retuned dampers. Changes throughout the rest of the lineup save for the SXT center on new wheel and tire options, and an updated Performance Handling Group on the GT and R/T trims. The 2020 Charger order book opens in the fall, but America's family-friendly muscle car won't start hitting dealer lots until early 2020.