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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Dodge performance could be electrified, new hybrid transmissions coming

Dodge is arguably the last company around specializing in old-school muscle cars. Outside of a few models like the Chrysler Pacifica Hybrid and the new e-Torque offerings in the Ram 1500 and Jeep Wrangler, FCA as a whole seems behind the ball when it comes to green or electrified powertrains. That might change over the next few years, as Tim Kuniskis, head of passenger cars at FCA, told Automotive News that he sees the future of performance to be electrified.  At the reveal of the Dodge Charger Hellcat Widebody a few weeks back, Kuniskis said "the absolute future is electrification of these cars." What form this takes or how soon this all might happen is unclear, but changes are likely coming. Kuniskis said the electrified models could be anything from pure battery-electric vehicles to plug-in hybrids to e-axles. FCA’s e-torque system already works with the companyÂ’s Hemi V8 in the Ram 1500, so, if thereÂ’s room in the engine bay, we imagine it would be pretty easy to adapt the mild-hybrid system for other V8-powered vehicles.  One thing to note is that FCA just inked a new deal with ZF. The latter will supply a new 8-speed automatic transmission for longitudinal front-engine cars that will work with both rear and all-wheel drive vehicles. FCA already uses a version of the ZF 8HP automatic, but the big thing to note is that the new transmission has a small electric drive unit built in. If this new transmission is as ubiquitous as the current one, you might find electrified versions of Alfa Romeo and Maserati products as well as those from Dodge, Jeep and Ram. This seems in line with what was announced in last yearÂ’s five-year plan.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.