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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

NC dealer creates the convertible Challenger that Dodge won't build

Dodge still hasn't turned the Challenger into a convertible, and the odds of seeing a factory-built drop-top muscle car appear in showrooms are decreasing annually. Tired of waiting, a dealership in North Carolina teamed up with a Florida-based body shop to create a topless alternative to the Ford Mustang and the Chevrolet Camaro. It's the real thing, and it's for sale. Keffer Dodge, Chrysler, Ram and Jeep shipped three 2019 Challengers to a shop named Convertible Builders, according to Motor Authority. After losing their lid, they gained a cloth soft top that opens and closes at the push of a button. There's no word on what effect the conversion has on handling, or what Convertible Builders did to offset the loss of structural rigidity. The build didn't include mechanical modifications. Two of the convertibles are R/T Scat Pack models equipped with a 6.4-liter Hemi V8 engine that serves 485 horsepower and 475 pound-feet of torque. It's not a supercharged Hellcat V8, but it's potent enough to spin the rear wheels in third gear. The third, R/T-based model features a 375-horsepower, 5.7-liter V8. While our dream build would use a six-speed manual transmission, all three come with an eight-speed automatic that sends the engine's power to the rear wheels. Keffer's website lists the gray, white, and red cars at $64,000, $60,000, and $56,300, respectively. The regular R/T Scat Pack Widebody model starts at $46,245, and the eight-speed automatic adds another $1,595, so the convertible conversion adds about $16,000. It's your only option, unless you're brave enough to chop the top yourself, or patient enough to wait until the early 2020s. Dodge has already started developing the next-generation Challenger, so the current car is unlikely to spawn a convertible before it retires. Its replacement due out in 2021 or 2022 will allegedly ride on a wider, longer evolution of the Giorgio platform found under the Alfa Romeo Giulia, among other models, and unverified rumors claim it's being designed with a topless variant in mind from the get-go. It might resurrect the Barracuda nameplate originally assigned to Plymouth when it makes its debut. Auto News Dodge Convertible Performance