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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Big rig gets blown over on Wyoming freeway, flattens police cruiser

A big rig navigating a stretch of windy Wyoming highway last week was blown over by high winds and landed on a Wyoming Highway Patrol cruiser. According to CBS News, three Wyoming Highway Patrol troopers responded to an accident along Interstate 80 near Elk Mountain on February 7. While the troopers were out of their cars assisting the crash victims, a white Volvo semi-truck lumbered up I-80 toward them. Wind gusts in that part of Wyoming were clocked in at up to 90 miles per hour on Tuesday, and one of them caught the semi as it neared the parked cruisers. Video from one of the cruiser's onboard cameras showed the big rig drift to the right as a big gust hit the trailer. Slowly, the whole rig tipped over and flattened one of the parked cruisers. The truck then slid a few feet on its side and came to a stop just aft of the cruiser. None of the troopers were injured in the incident, and two people in the truck came out of it unhurt as well. Patrol Lieutenant David Wagener told KGWN that that stretch of I-80 was closed on Tuesday to lightweight, high-profile vehicles. The truck driver was cited for the incident. High winds are no joke, and vehicles getting blown around or even clean off the road is a pretty common phenomenon. Way back in 2011, a truck got blown over in Utah. Then there was a train that got blown off a bridge in Louisiana in 2015. Related Video: News Source: CBS News, KGWN Auto News Dodge Volvo Driving Safety Truck Commercial Vehicles Police/Emergency Sedan semi truck rollover wyoming