1953 Dodge Coronet on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

A Mazda Miata with a Hellcat V8 exists, and it can be yours

Mazda Miatas with V8 swaps aren't unusual. Kits are available to drop in LS V8s from GM, and some even let you drop in an old Ford 5.0-liter V8. But a Miata with a Hellcat V8 is something special, and this one can be yours. As Automobile spotted, it will go across the block at the Barrett-Jackson Las Vegas auction. This particular 1999 Miata has a build history you can check out for yourself, too. It was all chronicled on YouTube channel KARR. Obviously the Hellcat engine does fit between the wheels, but the hood had to be cut open for the intake manifold and supercharger to fit. The front bumper and lights have been changed to the 2001+ NB Miata design. According to the listing, it has suspension components from V8 Roadsters, a company that specializes in Miatas with twice the normal number of cylinders. In the middle of the car is a manual transmission, which connects to a Ford 8.8-inch differential that's been welded up. With that much power and an essentially locked rear diff, it should make for an excellent drift car. Fortunately it also has 10-inch wide wheels for more grip, and upgraded Wilwood brakes to stop it. It will go for auction at Barrett-Jackson's Las Vegas event, which runs Oct. 3-5. There is no estimated price for the car, which is understandable since nothing like it has crossed the block before. It will go to a new owner, whatever the price, as it is being listed as "no reserve." So if you want to win burnout contests or get loads of stares at next year's Woodward Dream Cruise, you could do a lot worse than picking up this tiny monster. Aftermarket Dodge Mazda Convertible Performance Hellcat

Our interview with Jeremy Clarkson and James May, plus SEMA! | Autoblog Podcast #491

This week, David Gluckman and Mike Austin talk SEMA madness, mis-aligned steering wheels, wireless charging, McLarens (they're sports cars!), and decals. We also have an excerpt from a recent interview with James May and Jeremy Clarkson of The Grand Tour and Top Gear fame. As always, we talk about a variety of cars we've been driving and then respond to some questions from listeners. And as a bonus, there's a trivia question mixed in. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. Oh, and please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #491 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Stars Selling Cars The Ford Flex is dying SEMA! Dodge Durango Shaker concept New Mercedes inline-six engines Our interview with Jeremy Clarkson and James May Mercedes-Benz E-Class McLaren 570S Ad of the Week: Volvo ABCs of Death Spend My Money on used cars Rundown Intro - 00:00 The news - 02:15 Clarkson/May interview excerpt - 17:12 What we've been driving - 21:12 Ad of the Week - 39:02 Spend My Money/listener questions - 44:13 Total Duration: 57:05 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Celebrities Podcasts SEMA Show Cadillac Dodge Ford McLaren Mercedes-Benz Volvo ford flex the grand tour mclaren 570s SEMA 2016