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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Charger SRT Hellcat Redeye Widebody expected for 2021

As of writing, Dodge still won't confirm that a Charger SRT Hellcat Redeye Widebody exists, even though camouflaged and debadged versions have already been spotted. Furthermore, before the automaker was forced to cancel this year's LX Sprint Fest 15, a poster advertising the event pictured a Charger SRT with a Dodge Demon-like hood, thought perhaps to be a "concept" version of the sedan in question. Once expected as a product for the 2020 model year, the sedan according to Mopar Insiders is now on the way for 2021 with tweaked looks to go with the centerpiece 6.2-liter Hemi V8 with 797 horsepower and 717 pound-feet of torque. The biggest cosmetic change will be the hood, a larger, redrawn center scoop dominating the front and feeding a cold-intake system pulled from the Demon. The two heat extractors move further back on the hood and rotate 90 degrees to face the sides of the sedan instead of facing the windshield. It will be available only in widebody form, and Redeye badges will adorn the grille, fenders, and decklid. Under the skin, changes compared to the Charger SRT Hellcat include a 6,500-rpm redline, 500 rpm higher than the 707-hp Charger Hellcat, a second dual-stage fuel pump, fitment of the SRT Power Chiller and the SRT After-Run Chiller also from the Demon, as well as stronger prop shafts and half-shafts. MI also mentioned the availability of either a standard 2.62 final drive ratio or an optional 3.09 final gear, production intent for concept wheels that were slated to show at LX Spring Fest, and a new SRT Performance Spoiler. The changes could drop the dash to 60 miles per hour a couple of tenths to 3.4 seconds, and get the widebody's top speed back over the 200-mph mark.  The question now is when the sedan will make its debut. MI thinks the Charger SRT Hellcat Redeye Widebody will first greet the public at FCA's What's New media roundup this summer. However, with this month still obscured by coronavirus clouds and even late summer events still being canceled, its impossible to know when we'll get a look at the new muscle sedan. Related Video:    

Speedkore AWD twin-turbo Carbon Charger, best birthday gift ever

The backstory the Speedkore Performance AWD twin-turbo Carbon Charger teased a couple of weeks ago might be cooler than the car itself. Alan Palermo commissioned the carbon-fiber-bodied Dodge Demon Speedkore brought to SEMA last year, the one that supplanted the 6.2-liter Hellcat V8's supercharger with twin 6875 Precision Billet T4 turbos. That blasted the Demon's usual 840 horsepower up to 1,400 hp at the flywheel, 1,203 hp at the rear tires, good for an 8.77-second quarter-mile time at 162 miles per hour. Palermo's older brother remarked, "He liked the car but was more of a four-door guy," so Alan commissioned the AWD Carbon Charger as a 65th birthday gift for his sibling. Speedkore worked with Magnaflow on the sedan, starting with a 2019 Charger Pursuit as a base. The Wisconsin tuner secured a 2020 widebody Charger from Dodge, then 3D-scanned the bodywork to create the molds reproducing most of the sheetmetal in pre-preg carbon fiber. The hood, bumpers, fenders, rockers, rear spoiler, and rear diffuser are all fashioned from the lightweight stuff.  Beyond those Precision turbos laid in by Gearhead Fabrications, Speedkore installed a custom upper plenum, Boost Leash C02 progressive boost controller, custom Thitek heads, a Fore Innovations triple-pump fuel system feeding Injector Dynamics 1,700-cc injectors, and custom HP Tuners engine software calibration. Test results showed 1,525 hp at the crank when running 26 pounds of boost.  Hellraiser Performance engineered a new transmission working an FTI torque converter at one end and a carbon fiber driveshaft at the other. Instead of fortifying an off-the-shelf AWD system, Traction Products supplied a custom transfer case machined from billet shunting power to a set of Bogart Competition Series wheels wearing Mickey Thompson ET street rubber.  Speedkore fitted last year's Demon with a front-exit twin exhaust, with a single opening on each front fender, and left the rear bumper cutouts for the traditional exhaust empty. With the Carbon Charger sedan more of a family guy, Magnaflow sorted out a quad-pipe front-exit exhaust with two openings on each front fender, and ran a three-inch stainless steel Competition Series exhaust to the rear. The driver can switch between the two, the latter version providing a "moderate interior sound."  The folks at Speedkore say they'll keep tweaking the Carbon Charger after the show to get it right for the senior Palermo. We say, "Happy birthday, sir. Enjoy."