2014 Dodge Charger R/t on 2040-cars

Auto blog

Ralph Gilles publishes futuristic sketch that lampoons yellow spoiler guards

FCA design boss Ralph Gilles doesn't want to see yellow spoiler guards on future Dodge models. He joined the chorus of internet users urging Challenger and Charger owners to remove the protective strips installed at the factory by telling the story behind a futuristic-looking design sketch on his official Instagram account. The stylist explained the coronavirus work-from-home order isn't stopping his team from organizing design reviews. And, while he's not normally allowed to post images of future products on social media, he decided to make an exception. "This experimental design of a Dodge of the future fell on the cutting room floor ... because the designer decided to make the yellow spoiler guards a permanent part of the theme," he wrote. This isn't the first time Dodge has spoken out against owners who decided to keep the yellow spoiler guards on their car. The company even recently decided to make them pink to curb their popularity. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Looking beyond the spoiler's yellow accents, the sketch depicts what appears to be a coupe with a front end that shares very few styling cues with Dodge's current design language. The round headlights seen on cars like the Challenger are replaced by ultra-thin LED lines, the grille is little more than a gap, and there's a gaping air vent right below it. The entire front fascia is painted black, a look oddly reminiscent of SEAT's Bocanegra models. Sculpted sides, wheels that stick out of the wheel arches, and a glass roof add a finishing touch to the design. Gilles only posted one sketch, so we don't know what the rear end looks like. His team is busily designing the next-generation Challenger, tentatively due out by 2023, but we don't expect it will look like the sketch that surfaced on Instagram. Mark Trostle, Dodge's head of design, previously affirmed the retro lines are here to stay. The four-door Charger is due for a makeover, too, and its design isn't as firmly anchored to tradition as the Challenger's. Time will tell whether the sketch subtly previews the direction Dodge is taking the model in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.