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2018 Dodge Demon comes with a factory tune for race gas

We knew the Dodge Demon was going to make a lot of power, but the ongoing question has been how much. We've seen estimates of between 757 and 1,121, but those have simply been guesses based on the numbers found in promo photos. However, if we had to put our bets on a horsepower rating, we'll probably go with the higher estimates because the Demon can run on race gas. Yes, the latest teaser for the Demon reveals that it will come with a factory tune optimized for race gas, which is rated at 100 octane or higher. Running such high octane, in combination with its heavy-duty intake cooling, means the Demon can handle absurd amounts of boost and advanced timing without running the risk of dangerous pre-ignition or detonation. Of course this also means the Demon should be capable of astonishing power with the high-octane calibration. The tune will be included in the Demon crate on a separate engine computer that the owner can swap out when he or she is ready to race. In addition to the computer, the center stack also has a button to activate the high-octane mode. A pair of fuel pumps and larger injectors also ensure the engine gets plenty of that sweet racing fuel. When not running the high-octane tune, the Demon runs on your average premium gasoline. Also, in case you accidentally run premium gas with the high-octane mode activated, the car will automatically switch to the default tune if engine knock is detected. You can get a peek at the system in the video above, and be on the lookout for a bonus video tomorrow. The full reveal will be next week on April 11 at the New York auto show. Related Video:

How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

Ron Burgundy returns for four more Dodge Durango ads

Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misunderstanding or generally making a fool of himself. For some of the ads, though, Burgundy is selling more than just Durangos - the red-suited host of San Diego's most watched news broadcast shilling the entire Dodge lineup.
We've included all four ads down below, and you can also hope over to our original posts to see some of the older commercials. Oh, and if you're getting tired of these - we aren't, aside from the Do-dge spot - just remember that Ferrell reportedly filmed around 70 ads for Dodge.