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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Turn up the volume: Flat out in the Dodge Charger Scat Pack

The 2019 Dodge Charger R/T Scat Pack is a rare breed in the car market. It's a reasonably affordable large sedan with a huge honking V8 and rear wheel drive. You know, the perfect car for this Fourth of July. Or any day ending in Y, really. The R/T Scat Pack is the second most powerful version of the sedan with a 6.4-liter naturally aspirated V8 making 485 horsepower and 475 pound-feet of torque. Only the 707-horsepower Hellcat is a more powerful Charger. But power is only part of the story. The other part is the noise. The V8 has a gritty, dirty rumble to it. We recorded it cruising up on-ramps, down shifting, and got a few standing revs out of it. Check out the video to hear for yourself.

2021 Dodge Durango lineup gets price increases

The 2021 Dodge Durango is another example of Dodge's profitable specialty — minor exterior visual changes that bring outsized improvements, easily identifiable interior updates that elevate the cabin experience, and a whopping chungus engine at the top of the lineup. For 2021, the Durango wears Charger Widebody cues outside plus a new rear hatch spoiler, a new Tow N Go package for the Durango R/T, and a redesigned, driver-focused interior with an 8.4-inch or 10.1-inch touchscreen. Prices go up across the lineup. Next year's Durango SXT RWD starts at $33,260, after the $1,495 destination charge, which is $970 more than in 2020. At the top end, the limited-run Durango SRT Hellcat starts at $80,995, an $18,000 jump over the current top of the line, the Hellcat-less SRT that picks up a "392" badge to signify its new position. Below those two are nine more models in rear- and all-wheel drive. Price for the whole range with the differences to 2020 are: Durango SXT RWD $33,260 ($970) Durango SXT AWD $35,860 ($970) Durango GT RWD $37,460 ($970) Durango GT AWD $40,060 ($970) Durango R/T RWD $46,800 ($910) Durango R/T AWD $49,400 ($910) Durango R/T AWD Tow N Go $54,395 Durango Citadel RWD $49,300 ($1,535)  Durango Citadel AWD $51,900 ($1,535) Durango SRT 392 AWD $64,490 (No Change) Durango SRT Hellcat AWD $82,490 If the Citadel price raises eyebrows, it's because Dodge reworked the model to stand out as the clear luxury buy above the R/T. It appears Dodge eliminated the Citadel trim currently priced below the R/T, which is $4,810 less than the 2021 Durango Citadel. The carmaker rebranded this year's Citadel Anodized Platinum, priced above the R/T, as the Citadel. The higher price pays for driver and front passenger seats that add leather and standard ventilation to the heating function, a suede headliner, the 10.1-inch touchscreen with Uconnect 5 as standard with TomTom navigation, and driver assistance and safety features like adaptive cruise control, blind spot monitoring, forward collision warning with active braking, and lane departure warning as standard. Those latter two features and some others can't be had on this year's model. Dodge has also thrown in the Trailer-Tow Group IV, a $1,195 option presently. The group installs an integrated trailer brake switch, heavy-duty engine oil cooler, Class IV hitch receiver, rear load-leveling shocks, full-size spare tire with the Class IV trailer receiver, and integrated brake controller.