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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2016 Dodge Viper ACR racks up lap records

With 645 horsepower and an adjustable spoiler nearly six feet wide, the 2016 Dodge Viper ACR would look at home on the runways of most any airport, air base, or aircraft carrier in the world. But it's not built for the runway. It's built for the race track. And it has positively mastered them one after another. In fact, the new Viper ACR has not only beat the lap times of its own predecessor as it set out to, but took the production-car lap record at 13 tracks across the country. The endeavor started out at the Inde Motorsport Ranch in Arizona, where development engineer Chris "The Wolf" Winkler set a lap time of 1:33.75 on the Configuration 4 track to beat every other street-legal vehicle to ever lap the circuit. Then it was off to Buttonwillow, the MotorSport Ranch (in Cresson, TX), Big Willow, VIR, Grattan, Pittsburg, GingerMan, the Motown Mile, Nelson Ledges, Waterford Hills, and Road Atlanta. And with the new American Club Racer, Dodge took the lap record at each and every one. The journey culminated just days ago at Laguna Seca, where track expert Randy Pobst climbed into the Viper ACR and set a lap time of 1:28.65. That's 5.27 seconds faster than the previous ACR's time, and 1.24 seconds faster than the Porsche 918 Spyder that held the record until now. The sum total is a bragging-rights sheet of lap records set at 13 tracks across these United States. And you don't have to take Dodge's word on that. The records have been certified by the Sports Car Club of America (SCCA), cementing the ACR's place in the record books. Nice work if you can get it, and you can scope it out in the video above and press release below. Related Video: 2016 Dodge Viper ACR Is Undisputed Track Record King - Ultimate street-legal race car sets new high-performance benchmark with more track records than any production car in the world - Sports Car Club of America (SCCA) has certified lap records at 13 road courses, including world-famous Laguna Seca, Road Atlanta and Virginia International Raceway - With 645 horsepower and more torque than any naturally aspirated engine in a production car, the ACR is purpose built for weekend club racers who want the most extreme, but street-legal, track car available - Significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers from Brembo and high-performance Kumho tires, specifically designed for the new 2016 ACR, set this Viper apart on any road course November 3, 2015, Auburn Hills, Mich.

FCA cuts powertrain warranties to 60k miles

FCA US is cutting back the mileage of its powertrain warranty on some 2016 model year vehicles. Rather than the current five years/100,000 miles of coverage, the new amount is five years/60,000 miles for gasoline-fueled models from Chrysler, Jeep, Dodge and Ram. In March 2015, General Motors made a similar switch to five-years/60,000-miles of coverage for Chevrolet and GMC, and FCA US seems to be citing this as part of the reason for the shift. "Following changes already made by competitors, FCA US is adjusting powertrain warranty coverage for 2016 model year vehicles to be more consistent with industry practices," the automaker said in a portion of its statement. The bumper-to-bumper warranty for these vehicles is unchanged at three years/36,000 miles. According to Automotive News, Fiat's warranty is remaining at four years/50,000 miles. When it changed the mileage limit, GM also halved the number of free service visits for Chevy, GMC, and Buick to two from the previous four. The automaker claimed that the reason for the adjustments to its coverage was that a long warranty was seldom a reason for customers to buy a vehicle. Related Video: Response to Query: 2016MY Powertrain Warranty Adjustment Following changes already made by competitors, FCA US is adjusting powertrain warranty coverage for 2016 model year vehicles to be more consistent with industry practices. For 2016MY, Chrysler, Jeep®, Dodge and Ram Truck vehicles with gasoline engines will be covered by a 5 year/60,000 mile powertrain warranty. The basic coverage, also known as "bumper to bumper," remains at 3 years/36,000 miles. # # # News Source: FCA US, Automotive News - sub. req.Image Credit: Mark Ralston / AFP / Getty Images Chrysler Dodge Jeep RAM Car Buying Maintenance Ownership FCA warranty fca us powertrain