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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Jay Leno drives a 1970 Dodge Charger with 1,650 horsepower

When Jay Leno says a vehicle might have too much horsepower, he's got our attention piqued. That's exactly what he thinks about the 1970 Dodge Charger Tantrum from Wisconsin-based SpeedKore Performance. While it still looks like a classic muscle car, the front end now features a carbon fiber hood and fenders. Underneath the lightweight parts, there's a twin-turbo, 9.0-liter Mercury Marine offshore boat racing engine with an astonishing 1,650 horsepower, or an only slightly less asinine 1,350 hp on pump gas. Jay is very mechanically intrigued by the Charger at the beginning of this video, and puts it on the lift to take a look at the underside. The engine plumbing is a thing of beauty, and the mill packs a massive radiator and intercooler to keep things running cool. Leno's drive in the Tantrum is especially interesting. The beastly engine is difficult to control, and anything above half throttle in most gears can spin the rear tires. The significant turbo lag also makes the power unpredictable. When Jay finally finds a straight piece of road, he puts the hammer down and rockets into the distance. And, of course, you know Jay's not going to end the video without some suitably smoking tires. Related Video:

2013 Dodge Dart gets brace of new special edition models

After almost a year on the market it, it is becoming more clear to Dodge how customers like to option out their Darts, so the automaker has combined popular features into three special edition packages and sweetened the prices. Start with a standard 2013 Dart and add either the SXT or Limited "Special Editions" or Rallye Appearance Group, and you'll save yourself a lot of box checking.
The $595 Dart SXT Special Edition takes the trim just above the base model and adds a new grille, dark-tinted headlights and projector fog lights, LED racetrack taillights, cruise control and audio controls on the leather-wrapped steering wheel. The Limited Special Edition starts with the top-end model and adds a power sunroof, heated front seats and steering wheel, dual-zone climate control and Nappa leather seats among other features, for $1,810.
The Rallye Appearance Group (pictured) is a package for the SXT, and it blacks out the front fascia, throws on 17-inch wheels and some badging for $395. The new special editions are reaching dealers now and could help the Dart's sales to further improve after a slow start. You can find out more about them in the press release below.