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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Ranking Dodge's Charger Hellcat with the fastest sedans in the world

"This is a car that most brands would never bring to market." - Tim Kuniskis
Dodge CEO Tim Kuniskis had reason to be confident, perhaps even a bit cocky at the reveal of his brand's newest halo car, the 2015 Dodge Charger SRT Hellcat. As he said simply, it's the "quickest, fastest and most powerful sedan in the world."

Junkyard Gem: 2001 Dodge Stratus R/T Coupe

The Chrysler "Cloud Cars" of the 1990s were the Chrysler Cirrus, Plymouth Breeze, and Dodge Stratus; by the turn of our current century, only the Stratus name remained standing. For 2001, the Stratus sedan remained on a Chrysler platform, while the unrelated-other-than-name Stratus coupe became a sibling to the Mitsubishi Eclipse. The Stratus R/T was the hot-rod version; here's a 2001 Stratus R/T coupe languishing in a California self-service wrecking yard. This car has the 5-speed manual transmission, which was becoming a rarity even for performance-minded American car shoppers by the early 21st century. The engine is a DOHC version of the Mitsubishi 6G72, a V6 engine that went into dozens of different vehicles from the mid-1980s through just a few years ago. The Mitsubishi Debonair AMG ran the 6G72, as did the early Hyundai Sonata as well as the Proton Perdana. This one was rated at 200 horsepower, which was enough to be real fun with a manual transmission. This car endured some exciting driving from its last owner, looks like. The Stratus Coupe was built through the 2005 model year, after which its Dodge Avenger successor continued in sedan-only form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We red your mind."