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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Will airbags sandbag the 2017 Dodge Viper?

The Dodge Viper is speeding down the road to cancellation for the 2017 model year, and at least part of the reason for the V10 monster's death is a problem fitting it with federally mandated side curtain airbags. An anonymous source close to FCA US told Motor Trend the automaker can't install the parts because they would further limit the coupe's already tight headroom. The government believes the side curtain airbags can reduce occupant ejections during accidents, and all vehicles must have them for the 2017 model year. The Viper's slow sales also don't provide FCA US much motivation to work out a solution to this problem. The automaker moved just 676 of the handmade sports coupes in the US in 2015, which was down 11 percent from 760 deliveries in 2014. FCA CEO Sergio Marchionne hinted at the Detroit Auto Show that the Viper could return eventually. He doesn't like that the current model has a dedicated platform but indicated a new one could share the underpinnings with another of the company's products. Marchionne's current business plan for FCA stresses building the automaker's value, so it might be a while before we see the sweater-clad CEO focusing on a niche vehicle like the Viper. Related Video:

Junkyard Gem: 1990 Dodge Daytona Shelby

Once Lee Iacocca took the helm at Chrysler and shifted nearly all car models to front-wheel-drive platforms — either members of the convoluted K family or descendants of the Simca-derived Omnirizon platform — he called up his pal Carroll Shelby and made a deal to help with the design of some Shelby-ized, turbocharged Dodges. This relationship resulted in the Shelby Charger starting in 1983 and the Omni GLH in 1984. For 1987, the K-based Dodge Shadow and Daytona got the Shelby treatment, and suddenly the roads of North America were awash in Shelby-badged turbocharged machinery. Most are long gone by now, but I managed to unearth this tattered and rusty '90 Shelby Daytona at a Denver yard. The Shelby Daytona stayed in production through the 1991 model year (when the car got both Shelby and IROC badging, and does anybody remember the IROC Daytona today?), but most of the examples I've found during my wrecking-yard explorations have been earlier models. You won't find many '90 or '91 Daytona Shelbys. Some junkyard shopper pulled the cylinder head and all the turbo-related goodness before I reached this car. That makes sense, because the 1990 Daytona Shelby's turbocharged 2.2-liter engine made 174 horsepower— way more than most previous turbo Chryslers. Maybe someone hot-rodded their Plymouth Caravelle with those parts. This car has the five-speed manual transmission, as it should. Note the New Car Scent Little Tree, which is the second-most common junkyard-found air freshener (after Black Ice). It's not hard to identify the main reason this car got discarded: catastrophic (by Colorado standards) body rot. 171,349 miles is pretty decent for a nervous turbocharged car from 30 years ago. I don't see many Colorado junkyard cars with brewery and/or skiing-related stickers that don't also have stickers from cannabis dispensaries, but here's one. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pretty much just as good as the Porsche 911 Turbo, and $70,000 cheaper! Featured Gallery Junked 1990 Dodge Daytona Shelby View 21 Photos Auto News Dodge Automotive History Coupe Carroll Shelby shelby Junkyard Gems