1992 Dodge Ram 250 Cummins on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Ron Burgundy returns for four more Dodge Durango ads

Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misunderstanding or generally making a fool of himself. For some of the ads, though, Burgundy is selling more than just Durangos - the red-suited host of San Diego's most watched news broadcast shilling the entire Dodge lineup.
We've included all four ads down below, and you can also hope over to our original posts to see some of the older commercials. Oh, and if you're getting tired of these - we aren't, aside from the Do-dge spot - just remember that Ferrell reportedly filmed around 70 ads for Dodge.

Mustang Bullitt and Hellcat Redeye | Autoblog Podcast #549

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Green Editor John Snyder. They discuss driving the 2019 Ford Mustang Bullitt and the (deep breath) 2019 Dodge Challenger SRT Hellcat Redeye Widebody. They also recap this week's crazy Elon Musk news, and talk about the car brands they'd like to resurrect in the U.S. As always, they then help a listener pick a new car in the "Spend My Money" segment of the podcast.Autoblog Podcast #549 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: 2019 Ford Mustang Bullitt and 2019 Dodge Challenger Hellcat Redeye Elon Musk might privatize Tesla Brands we want back Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Green Podcasts Dodge Ford Tesla Car Buying Used Car Buying Coupe Electric Performance bullitt dodge challenger srt hellcat redeye