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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Bid on the incredible George Barris Supervan in Scottsdale

Barrett-Jackson's upcoming Scottsdale, AZ, auction features the groovy Barris SuperVan, which came from the mind of car customizing legend George Barris. He even autographed the interior. Passengers enter the SuperVan through the hinged windshield, and once inside they can party in style thanks to the roof-mounted disco ball. However, occupants can't get too wild because the massive side windows don't leave much room for privacy. Barris built the van around a 1966 Dodge Tradesman A-100 with a three-speed manual gearbox and a 318-cubic-inch V8. Barris originally called the van the "The Love Machine," and it later had quite a Hollywood career. Its on-screen appearances included the '70s movie SuperVan, and a repainted version served as a Hill Valley Transit bus in Back to the Future II. After his passing at age 89 last year, Barris' creation might see a further boost in value. Barrett-Jackson doesn't offer a price estimate for the SuperVan, but we can't wait to see what this groovy vehicle sells for with no reserve. Collectors already valued Barris' work before his death. For example, his 1960s Batmobile, which was likely Barris' most famous creation, went for $4.62 million at a Barrett-Jackson auction in 2013. Related Video: Lot #1306 1966 DODGE TRADESMAN A-100 BARRIS CUSTOM SUPERVAN Auction Scottsdale 2016 Reserve NO RESERVE Status Available Price Request Bidder Info Lot 1306 Location Tent 7 B - 1 Year 1966 Make DODGE Model TRADESMAN A-100 Style BARRIS CUSTOM SUPERVAN *Includes Buyer Commission Details VIN 24653301 Exterior Color RED/BLUE/SILVER Interior Color RED/BLUE Cylinders 8 Engine Size 318 Transmission 3-SPEED MANUAL Description Lot #1306 - Originally designed by George Barris as "The Love Machine" and reincarnated by Barris for the movie "SuperVan." It was used for many movies and TV shows after that, such as the Hill Valley Transit bus in "Back to the Future II," "Sea Quest" and the 1970 movie "Solar Crisis." The van has been completely restored to its "SuperVan" look and has since been signed by George Barris. Manual transmission. Featured Gallery Barris SuperVan Auction News Source: Barrett-Jackson Dodge Auctions Minivan/Van Special and Limited Editions Classics george barris barris

1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video: