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How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.

Dodge brings Charger Widebody 'concept' to Spring Fest

Last week we asked if an Instagram user had really seen a Dodge Charger Widebody cruising suburban Detroit. The answer is yes, he had. Dodge brought its Charger Widebody concept to Spring Fest 14, a celebration of everything built on Chrysler's LX platform. Note the use of the word "concept," and a Fiat Chrysler spokesperson telling journos, "We are taking a Charger design concept to Spring Fest to gauge feedback from the huge Dodge Charger, Challenger, and Chrysler 300 enthusiast base that attends the California event each year." Mark Trostle, head of design for Dodge and SRT, shared a few snaps of the Charger Widebody to Instagram. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Now ignore the word "concept." Of course a thing isn't done until it's done, but two years ago a thread on Charger Forums mused on a Photoshop of the sedan as a widebody. User ResumeSpeed chimed in to say, "Rear is not accurate as it's being revised. 2020 model year. Two Charger WB models: Hellcat and 392 Scat Pack." Fast forward to February of this year when Mopar Insider said its sources confirmed a thick-hipped Charger R/T Scat Pack and Hellcat with "drastically different looking front and rear fascias." Then, earlier this month, Allpar received a slide from what looks like an internal Dodge presentation explaining the "2020 Dodge Charger Hellcat Wide Body." The sedan in the slide looks almost exactly like the "concept." And now this. They even designed it with the Dodge Durango SRT grille treatment, which seems like a logical part of that 2020 revision. Giving the Charger a nip and tuck, a little more tire, and a $6,000 surcharge similar to the Challenger Widebody makes too much sense to merely toy with and then file away. Check out this video for a complete walkaround, and stay tuned.