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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Thieves relieve Detroit-area Dodge dealer of $70,000 in SRT wheels

Okay Mopar fans, this won't be easy to read. A video, which has since been made private, popped up over on Reddit's Cars subreddit over the weekend and detailed the aftermath of a massive wheel heist at a metro Detroit dealership. Thieves broke into Sterling Heights Dodge and made off with at least $70,000 worth of wheels and tires. The thieves ignored the V6 models and instead targeted Hellcat, SRT392, Scat Pack, and R/T versions of the Charger and Challenger. The poor muscle cars were left sitting on blocks, with the voice behind the video saying the treatment led to underbody damage. We only counted 12 cars, but the person shooting the video said thieves targeted 14 vehicles. That works out to about $5,000 in wheels per vehicle. We've reached out to Sterling Heights Dodge general manager and the Sterling Heights Police Department for comments. We haven't heard back yet, but we'll be sure to update this post with any additional information. Oh, and if you're in metro Detroit and perusing Craigslist for a new set of alloys, we'd advise against buying Dodge wheels for the next few weeks. They might be hot. Related Video: