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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Inner Demon revealed: 840 hp and other jaw-dropping details

After months of teasers, rumors, cryptic messages, and veiled hints, the 2018 Dodge Challenger SRT Demon is finally here, and it's as wonderfully insane as we hoped it would be. Finally we know the facts and figures that Dodge has been hinting at for so long. 840 horsepower. 770 lb-ft of torque. 2.3 seconds to 60 mph. A quarter-mile run of 9.65 @ 140 mph. While pricing hasn't been announced, Dodge is trying to keep it under $100,000. That horsepower figure makes this the most powerful production V8 ever. With those 0-60 and quarter-mile times, it's also NHRA certified as the quickest production car ever. Someone with the means needs to line a Demon up against a Tesla Model S P100D. All that power and all of the Demon's trick launching software and hardware will throw a driver back against their seat with 1.8 Gs. Drivers will be seeing a bit of sky, as the Demon is the first production car to pull a wheelie from a dead stop. Yes, this is all totally and 100 percent street legal. View 48 Photos In order to make all this power, the red-painted supercharged 6.2-liter Hemi V8 has been significantly improved over the Hellcat. It's equipped with a larger 2.7-liter supercharger that turns the boost up to 14.5 psi, redlines at 6,500, and has what Dodge is calling SRT Power Chiller, a system that uses the air conditioning to cool the air coming in through the new Air Grabber hood scoop. In order to keep your engine running time and time again, there is an after-run cooler than cools the supercharger after the car is shut off. The pistons and connecting rods have been strengthened to deal with the higher load. In order to feed enough juice into the engine, the Demon uses dual fuel pumps. We assume that a decent EPA rating wasn't on the top of the engineer's list. Oh, and the Demon can run on 100-octane with the press of a button. With the traditional SRT black and red keys, the Demon actually has three horsepower ratings: 500 with the black key, 808 with the red key, and the full 840 with the red key and 100-octane fuel. Don't worry, even if you have the black key, the Demon will drop the 1/4 mile in 11.59 seconds, still quicker than almost anything around. Most of the rest you already know from the seemingly endless teasers. The Demon wears lightweight wheels with sticky 315/40R18 Nitto drag radials at all four corners.

Junkyard Gem: This 1987 Dodge 600 SE Sedan is suspiciously Benz-ish

The K Platform, introduced for the 1981 model year, saved Chrysler from certain bankruptcy. By 1983, a stretched-out K chassis had been developed; the Chrysler version was the E-Class, while Dodge had the 600. These cars have become all but extinct now, so this '87 600 sedan in a Denver-area wrecking yard is a noteworthy Junkyard Gem. Ford explicitly compared the appearance of the late-1970s Granada to that of the Mercedes-Benz W123 in their advertising, and so the ground was broken for Chrysler to make the allusions to Stuttgart machinery even more obvious a few years later. The name of the Chrysler E-Class was about as subtle as a tire iron blow to the kidneys, and the badging on its Dodge 600 sibling left little to the imagination. 600s came from the factory with several variations of the Chrysler 2.2/2.5 engine, as well as the Mitsubishi "Hemi 2.6" four-cylinder. This car has the 2.5 Chrysler engine, rated at 97 horsepower. Base price was $10,553, about $23,500 in 2017 dollars (the cheapest new Mercedes-Benz E-Class cost $38,600 in 1987, so there wasn't much customer overlap between the two cars). The 600s weren't bad cars for the price, though the build quality wasn't quite up to Mercedes-Benz standards. You'll find this thumbtack treatment on most K-Car headliners that still drive today. The interior is all tan and brown, with plenty of tough industro-velour upholstery and not-so-convincing artificial wood. Aluminum-faced home audio equipment was all the rage during the 1980s, and the trend spread to automotive controls. No cassette in this car, but at least it had AM and FM radio (even plain old mono AM radios were still expensive options on many cars as late as 1987, so the standard AM/FM stereo rig in the 600 was an attractive deal). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can't beat the 600!