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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Charger SRT Widebody spied filming a commercial

The voice you hear in the video just below appears to be from Instagram user eviil_srt, and as you can tell, he's quite the Mopar superfan. Thing is, the car you see in that video appears worthy of such a fan's adoration. It's clearly a Dodge Charger Widebody, a vehicle that we've been anxiously awaiting ever since it was revealed in prototype form by Mark Trostle, head of design for Dodge and SRT, at Spring Fest 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Actually, we've been seeing hints of the wide Charger far longer than that – it was spotted testing on public roads before its officialish debut, and even prior to that, the car's rumored existence had the Internet rumbling with the force of a 700-plus-horsepower supercharged Hemi V8 for months. All that preamble brings us back to the present and the aforementioned Instagram post, in which this upcoming production Widebody was spotted presumably filming for an official television commercial debut. Note the body-color license plate on the Charger Widebody in the video, which indicates it's probably being used for an official purpose by Dodge. It's a short clip, but just long enough that we can clearly make out a big rear wing, vented bumper cover, and deep diffuser punctuated by large dual exhaust tips. We also see some extremely wide tires front and rear, which makes sense considering that there's very likely a whole corral's worth of ponies underhood. The current Dodge Challenger Widebody style is offered on the 485-horsepower R/T Scat Pack trim level, the SRT Hellcat trim level that bumps horsepower all the way to 717, and, for buyers who really hate their rear tires, the 797-hp Hellcat Redeye trim level. Dodge hasn't yet extended the excessively powerful Redeye engine to the Charger line, but the other two levels seem likely. And who knows – the Widebody's introduction might be the perfect opportunity to build a Charger Redeye. In any case, the fact that Dodge is filming commercials indicates that we won't have to wait much longer to find out for sure.

Dodge Hornet supposedly snapped inside Alfa Romeo Tonale factory

It appears that someone in Stellantis' Pomigliano d’Arco Assembly Plant in Italy couldn't keep their cellphone to themselves. Video uploaded to the Alfa Romeo Club Italia Facebook page, then quickly removed, purports to show Dodge's brand-engineered version of the Alfa Romeo Tonale in the same factory where the Alfa will be built. The Dodge is expected to be called the Hornet, and there are a few differences between it and and Alfa Romeo, which is understandable. But if the screenshots on Twitter are accurate, then the Dodge looks a lot closer to the Alfa Romeo than perhaps anyone expected. The front fascia and hood fall in line with Dodge's design language. The Alfa grille is replaced by a narrow, stepped upper grille, and the hood is one of the vented units similar to those available for Dodge's R/T performance trims. And as Mopar Insiders noticed, the silhouette of this car's front end matches a vehicle silhouette Dodge showed during Stellantis' 2021 EV Day.   Inside, the Italian brand's crest in the steering wheel center cap is replaced by Dodge's twin slashes, and the steering wheel has been stripped of the large, curved paddle shifters the Tonale showed on its debut. There's still a start/stop button on the steering wheel, but where the Tonale has a driving mode dial on its dash, this supposed Hornet has another start/stop button. Dodge's push-to-start buttons are usually on the instrument panel, so our guess is that the wheel is a holdover for testing. On the center tunnel, the parking alert buttons and Italian Tricolore flag on the Alfa Romeo are replaced by three different buttons.   We've known Dodge has two electrified vehicles on the way, and the Hornet name has been low-key buzzing for two years. Fiat Chrysler applied to trademark the name in the U.S. in March 2020; at the time, it was thought a vehicle with that name could replace the Journey. In 2021, a July rumor out of Italy was the first whisper of the Hornet name being attached to the Alfa Romeo Tonale. In August, when Stellantis CEO Carlos Tavares said Dodge would get a PHEV in 2024, watchers pegged that model as the Hornet. That hybrid powertrain would show a year after the vehicle's launch, the Hornet anticipated as a 2023 model with the Tonale's turbocharged 2.0-liter four-cylinder. That engine could get the same 256 horsepower and 295 pound-feet of torque as the Tonale, or be boosted to satisfy Dodge's performance credentials.