Dodge Dart Swinger on 2040-cars

Auto blog

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Nearly 700,000 Jeep Grand Cherokee and Dodge Durango SUVs recalled

WASHINGTON — Fiat Chrysler Automobiles said on Thursday it will recall nearly 700,000 sport utility vehicles worldwide because a faulty electrical connection could prevent engine starts or contribute to a stall. The recall, covering 2011 through 2013 model year Dodge Durango and Jeep Grand Cherokee SUVs, will address silicon deposits on the contact points of fuel pump relays that may interrupt electrical current, Fiat Chrysler said in a statement. It said it is unaware of any injuries or accidents related to the faulty vehicles. The Italian-American automaker had previously recalled most of the same SUVs in 2014 and 2015 for issues with their fuel pump relays. The company, which last month announced it planned to merge with Peugeot owner PSA, said it would notify owners at a later date when they will be able to schedule repairs at dealerships. The recall includes around 528,500 vehicles in the United States, 34,700 in Canada, 18,100 in Mexico and 116,500 outside North America, it said.

New Dodge Charger SRT Widebody likely teased in brief video

This morning, we saw a new, extremely brief teaser for a new version of the Dodge Charger SRT. We don't know exactly what the car is, but rumors and spy shots suggest that the big sedan could be getting the same treatment as the multiple Dodge Challenger widebody models. The teaser of course cuts just before you can see anything truly telling, but there are a few details we can glean. Hopefully we won't have to wait too long for the full reveal. The car appears to be painted B5 Blue, one of a number of knockout colors in FCA's portfolio. Through the cover we can see that the car gets the upgraded grille that we saw last summer. A pair of inlets helps feed more air into the engine bay. The lower intakes on the front bumper appear to be all new and much larger than anything else we've seen on the Charger so far. It's unclear what exactly that means, but it does give an already bold design an even more aggressive appearance. Over the past couple of years, Dodge revealed widebody versions of the Challenger R/T Scat Pack, Hellcat, Hellcat Redeye and the widebody only Dodge Demon. Each car is faster and more powerful than the last. The bulging fenders allow for a revised suspension setup, wider wheels and tires and a wider track for more stable handling. It makes an already big car even bigger, though you do get genuine improvements when it comes to performance handling.