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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Buyer says Dodge dealer gave him wrong Charger, failed to notice for 2 months

Mistakes happen, and they happen all the time. But when that mistake means a customer doesn't get what he or she paid for, something's gotta give. That's what one Dodge Charger buyer claims he is trying to sort out with his local dealership. Two months after taking delivery, the owner (going by the user name Dakrbouncer4689 on Reddit) says he got a call from his local Dodge dealership reporting a little problem. He had ordered and paid for the Charger SXT (pictured above on the dealer lot), but was given a Charger SE instead. The SE being the lower trim level, this presented one set of problems – namely a $2,000 discrepancy in equipment, like a five-speed automatic versus an eight-speed, a 4.3-inch infotainment display instead of 8.4, heated seats, leather steering wheel, premium audio, remote starter and so on. The second set of issues is that the VIN number on the paperwork (including the registration and insurance papers) of course doesn't match that of the car itself. The dealer, having obviously made a rather large mistake, apparently called the owner in to sort out the mess, but according to the customer's account, things didn't go as smoothly. Instead of immediately working to address the problem, the salesman kept the owner waiting, acted like it was no big deal, and offered only to swap the cars with no compensation for the trouble. Fortunately, the manager proved more sympathetic and apologetic, and offered the customer three options: he could swap the cars (re-doing the tinted windows on the SXT that the customer had done on the SE and throwing in leather seats for free), he could keep the SE (with the dealership handling the paperwork, throwing in the leather seats, adjusting the price and refunding an extra $400), or they could cancel everything, return the car and part company. As we go to press, the Charger owner had yet to make (or at least share) his decision. But while the principle of caveat emptor makes us wonder how he managed to take home a different car from the one he paid for, clearly the salesman and the dealership made a pretty large mistake by presenting him with the wrong set of keys and letting him off the lot without double checking it all. News Source: Darkbouncer4689 via Reddit, World Car Fans Dodge Car Buying Car Dealers Economy Cars Sedan

Widebody Challenger Hellcat spotted with no camouflage

Well this is a mightily mysterious muscle car. One of our photographers caught this Dodge Challenger out testing without any camouflage. At first glance it looks like an SRT Demon, since it has the same widebody flares and front spoiler of the hellacious Challenger. However, the hood is from a garden-variety Hellcat (as if such a thing existed...), the rear spoiler has an SRT Hellcat badge, and the wheels don't come from the kitty or the Hellspawn. We have two theories as to what this SRT mishmash may be. Our first is that this is perhaps a next-generation Hellcat that takes advantage of some of the Demon's developments. It could have a more potent engine under the hood, perhaps with the extra fuel pumps and air-conditioned intercooler, along with the Demon's beefier driveline. It would be a way to keep the Hellcat relevant, and a way for people who might miss out on the one-year-only Demon to get the next closest thing. Our other theory is that this is an all-wheel-drive Hellcat. The wide fender flares and chin spoiler appeared on an all-wheel-drive Challenger concept before they made their way to the Demon. And with the introduction of the Grand Cherokee Trackhawk, we know that Mopar has an all-wheel-drive system that can handle the grunt of the 707-horsepower Hellcat mill. If an all-wheel-drive Hellcat is in the cards, it would be another way to keep the Hellcat line fresh without too much investment, and would be a treat for fans of the old all-wheel-drive concept. It would also probably be a great seller here in snowy Michigan. Oh, and it would certainly post some amazing 0-30 acceleration times. Related Video: