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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Challenger Hellcat driver arrested hellbound at 160 mph

When fisherman catch big fish, they want the world to know about it. That's approximately how the Indiana State Police felt when they busted a 707-horsepower muscle car booking it at more than 160 miles per hour. The ISP were chuffed enough about the catch that they put out a press release titled, "160 Mile Per Hour Hellcat Tamed On The Indiana Toll Road." The Dodge Challenger Hellcat driver, J. Jesus Duran Sandoval, told the arresting officer that he was "just trying to get to Maryland." The incident began just after Trooper Dustin Eggert finished helping a stranded motorist on the toll road at about 7 p.m. Eggert was merging back into traffic when he saw the Hellcat blast past at well beyond the 70-mph speed limit, allegedly weaving through traffic and — shock! — not using a turn signal for lane changes. With a Bandit on his hands, Eggert took the role of Smokey, and just like Burt Reynolds movies, couldn't catch the offender. Seems that Indiana State Police Dodge Charger Pursuit vehicles are speed limited to 150 mph, allowing the Hellcat to pull away. Eggert radioed for officers ahead to look out for the red baron, but received an assist before other LEOs swooped in: Eggert caught up to the Hellcat 11 miles down the road when the red coupe got held up behind two semis driving next to one another on the two-lane toll road. Sandoval pulled over, admitted he was doing a little more than 160 mph, then delivered The "Maryland" Defense unfazed by the fact that Maryland was more than 500 miles from his location. Turns out that 38-year-old Sandoval, from Lake Geneva, Wisconsin, was also unbothered by driving on an expired license. The coppers took Sandoval to the LaPorte County Jail and booked him on reckless driving, bond set at $505, court date set for April 2. The ISP said this is the second time in two weeks they've busted someone doing more than 130 on the Indiana Toll Road. It's the second time in a year they've busted a Hellcat doing so — in April 2017, another pilot played Bat out of Hellcat at 158 mph, explaining his speed as a bit of show-and-tell for his friends in the car. View 142 Photos Related Video:

Legacy Classic Power Wagon First Drive

Shortly before the US entered World War II, Dodge supplied the military with a line of pickups internally codenamed WC, those letters designating the year 1941 and the half-ton payload rating. From 1941 to 1945 Dodge built more than a quarter million of them, and even though "WC" came to refer to the Weapons Carrier body style, the WC range served in 38 different configurations from pickup trucks to ambulances to six-wheeled personnel and weapons haulers. The story is that soldiers returning from active duty badgered Dodge for a civilian version of that indefatigable warhorse, so Dodge responded with the Power Wagon in 1946. Even for those no-nonsense times the truck was so austere that the first three names Dodge gave it were "Farm Utility Truck," "WDX General Purpose Truck," and "General Purpose, One Ton Truck." "Power Wagon" was the fourth choice, not finalized until just before it went on sale. Nothing like today's Power Wagon, the original could be seen as either a glorified tractor or a slightly less uncouth military vehicle – hell-for-leather meant going 50 miles per hour. But it would go nearly anywhere. The civilian version was still built like it had to survive, well, a world war; power take-offs (PTOs) ran all manner of ancillaries; multiplicative gear ratios helped it produce enough torque to make an earthquake envious. Said to be the first civilian 4x4 truck made in America, any organization that needed a simple, sturdy mechanized draught animal knew it needed a Power Wagon. If history, the aura of war, and ruthless functionality attract you but mean comforts and 70-year-old manners don't, then you need to get in touch with Legacy Classic Trucks. If that history, the aura of war, and the ruthless functionality attract you but the mean comforts and 70-year-old manners don't, then you need to get in touch with Legacy Classic Trucks. The Jackson Hole, WY, restorer retains every ounce of the Power Wagon's orchard-work aptitude, decorated with present-day amenities and the best components. Each job starts with having to find a usable donor. The city of Breckenridge, CO, bought the red truck in our gallery in 1947 and used it as a snowplow for the next 30 years. In 1977 a log-home builder bought it from the city and used it for another decade as a company hauler. That's the kind of grueling longevity that lets Ram put a five-figure premium on the 2500 Power Wagon pickup it sells today. Legacy Classics founder Winslow S.