2010 Dodge Challenger R/t Coupe 2-door 5.7l on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge's final Viper and Demon join stage in a million-dollar auction

This past weekend, one of the ultimate auction double headers went under the hammer in Uncasville, Conn. The last Dodge Viper was paired with the last Dodge Demon, together with related memorabilia, resulting in a million-dollar hammer price. The winning $1 million bid will benefit the United Way charity in its entirety; the 10 percent buyer's fee will go directly to the American Heart Association, stated Barrett-Jackson, the auctioning company. The 1,485-horsepower auction was dubbed "The Ultimate Last Chance," and both of the cars on the stage were painted in the same Viper Red shade. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We know the power of the Dodge Viper and Dodge Challenger SRT Demon to put a smile on people's faces; we're smiling today because we know the power of this donation to the United Way," said FCA's Steve Beahm. "These particular vehicles mark the end of their eras as the last vehicles of their kind to be built; it's rare to have just one such vehicle cross the auction block, much less a pair at the same time." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.