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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2020 Dodge Charger R/T and Scat Pack get Daytona Edition Packages

Dodge announced the Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition late last year, limited to 501 examples, one of which has already gone to that big NASCAR infield in the sky. For the rest of the Daytona fandom, Mopar Insiders says Dodge has just opened the order books for the Daytona Edition Package available on the standard Charger R/T and Scat Pack. When optioned with the package, both trims get a Mopar cold air intake under the hood, a black spoiler, and a satin black Daytona graphic across the rear decklid and fenders. Both sedans also upgrade their side mirrors to automatically adjust downward when the transmission is put in reverse, plus an automatically-dimming driver's side mirror. Inside, they share power driver's and passenger's seats in Nappa leather and Alcantara with the Daytona logo, heated seats front and rear, a premium-stitched dash panel with gloss black instrument cluster rings, and a power tilt and telescoping steering wheel. Additional upper and lower LED lighting in the front of the cabin, plus illuminated rear cupholders, memory functions for the driver's seat, radio, and outside mirrors, and black-edge premium floor mats complete the interior changes.  The Charger R/T sits on 20 x 9-inch Lights Out painted wheels, and installs a heated steering wheel and security alarm. The Charger Scat Pack sits on 20 x 9.5-inch forged and painted aluminum wheels, and affixes more satin black decals on the roof and the hood on top of a Daytona badge on the grille. The mirrors are luxxed up further than on the R/T, being powered and heated as well as fold-away, and including a blind-spot warning. Inside the Scat Pack, a Daytona badge on the instrument panel mixes with Carbonite accents throughout the interior.  The Daytona Edition Package can be ordered in any of the 12-strong color palette, including Frostbite (pictured), Hellraisin, and Sinamon Stick that are new for 2020. The kit adds $3,495 to the prices of both cars, so before any other options, the 2020 Charger R/T Daytona comes to $41,385 after destination, the 2020 Charger Scat Pack Daytona comes to $44,985. Related Video:

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver