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Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

UAW chooses FCA as lead bargaining company

The United Auto Workers has chosen Fiat Chrysler Automobiles as its lead bargaining company as it seeks to finalize new contracts with the 140,000 or so workers represented by the union. That doesn't mean the UAW won't continue to talk with Ford and General Motors. "All three companies have been working with UAW bargaining teams toward a collective bargaining agreement and continue to do so," UAW President Dennis Williams said in a statement. It does mean, however, that any deal the UAW strikes with FCA will form the basis of bargaining talks with the other two American automakers. Contracts between the UAW and the Detroit Three automakers are set to expire tonight at midnight. If no deal is made, both parties may vote to extend the previous contract. Industry analysts polled by The Detroit News suggest that a deal with FCA might be the most difficult to reach, since it is the smallest and least profitable of the three US car companies, and because of its high percentage of second-tier workers. There's a super short statement on the matter from the UAW, and there's an equally concise confirmation from FCA. Feel free to read them below. Detroit – The UAW this afternoon announced that FCA US LLC will be the lead target in Big Three auto talks. "All three companies are working hard toward a collective bargaining agreement. At this time, the UAW has selected FCA US LLC to be the lead bargaining company," said Dennis Williams, President of the UAW. "All three companies have been working with UAW bargaining teams toward a collective bargaining agreement and continue to do so." -------- Statement regarding the Status of Contract Talks between FCA US LLC and the UAW FCA US LLC confirms that it has been selected as the company to set pattern on a collective bargaining agreement with the UAW. As negotiations are ongoing, the Company can offer no further comment at this time.

Question Of The Day: Most overlooked heroic engine?

All of us know that the small-block Chevrolet V8 was a masterpiece of engineering that made the high-performance overhead-valve V8 affordable to the masses, and that the Mercedes-Benz OM617 diesel is basically immortal, and that the Toyota R engine defined what it means for a vehicle to be considered Warlord Grade. The AMC straight-six. The Model T engine. The Volvo Redblock. Those engines get the respect they deserve. But what about the engines that we don't think much about, the ones that worked hard in their millions and somehow missed attaining legend status? The list of engines beloved by their aficionados but not thought of often by the rest of us goes on and on: the Renault Ventoux, Mitsubishi 4G1, MeMZ-968, and so on. But my vote goes to the Chrysler flathead straight-six. This engine was produced starting in 1929 and was still being made for stationary industrial use in the early 1970s. It powered just about every type of Chrysler vehicle made for decades, hauled supplies for all the major Allied armies in World War II, and was even developed into a five-bank, 30-cylinder tank engine. It was simple and reliable and outlived most of its competition, and you rarely hear much about it these days. What's your choice?