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Fiat Chrysler teams with startup Archer to build an electric air taxi

Archer Aviation is one of many startups trying to build an electric vertical takeoff and landing (eVTOL) aircraft, among Volocopter, Hyundai, Lilium and many others. The startup just boosted its standing, however, as it has announced a partnership with Fiat Chrysler Automobiles (FCA). Archer plans to build a composite eVTOL aircraft capable of traveling 150 mph for distances up to 60 miles. FCA will provide access to its “low-cost supply chain, advanced composite material capabilities and engineering and design experience,” according to Archer. The aim is to unveil the electric aircraft design in 2021 and start manufacturing in 2023. Archer has only released a teaser image of the aircraft, showing a sleek six-prop, V-tail design. Presumably, the wings or individual engines rotate to allow for both VTOL and decent forward travel speeds. The design differs from others weÂ’ve seen like LiliumÂ’s aircraft, which has the propulsive fans hidden in the wings. ItÂ’s also nothing like the drone-type designs from Volocopter, Joby and Hyundai. It does look a bit like Larry PageÂ’s “Cora” air taxi, however. Archer said itÂ’s been “hyper-focused” on the customer part of the design, aiming to offer “increased safety while producing minimal noise” compared to helicopters. “Now, we are working with a seasoned, industry-leading automotive partner... to produce thousands of aircraft reliably and affordably every single year,” said co-founder and co-CEO Brett Adcock. All passenger aircraft must pass a rigorous FAA certification process thatÂ’s daunting even for experienced companies like Boeing, and itÂ’s still not clear how “thousands” of air taxis would fit into the current air traffic control system. On top of that, so far weÂ’ve seen zero eVTOL aircraft that look ready for human transport or mass production. Written by Steve Dent for Engadget. Green Plants/Manufacturing Chrysler Fiat air taxi

2018 Chrysler Pacifica Hybrid Long-Term Update | Serenity now!

If you're an Autoblog regular, you probably know that I'm a person who loves all things automotive that make loud noises, handle like go-karts, and generally send my heart rate through the roof. I mean, I keep advocating for carmakers to add a performance version to just about every model lineup. But I've been developing an appreciation for vehicles that simply make life easier and let you decompress, such as our long-term 2018 Chrysler Pacifica Hybrid. I haven't always felt that way. Early in its stay, I frequently avoided taking the Pacifica if I could, mainly because I was turned off by the numb steering and roly-poly nature. Yes, it's a minivan, but I couldn't stop thinking about the Honda Odyssey that came through, which I discovered to be surprisingly nimble. It also packed the sweet sounding V6 in our Honda Ridgeline that I've previously raved about. But then other Pacifica strong suits started to come through. The hybrid powertrain may not be exhilarating, but it's wonderfully quiet. That's to be expected when it's primarily running on the electric motor, but when its V6 engine kicks on, the noise is well-muffled. Road and wind noise is nearly non-existent, too, so whether you're tooling around town or cruising on the highway, nothing is interrupting your tunes, podcasts, talk radio or simple silence. The interior is a lovely place to be, too. Enormous windows, a panoramic sunroof and low sills make this one of the airiest cabins I've been in. And the light color of the upholstery and plastics amplifies the open feeling. After a long, cold Michigan winter, this rolling sunroom is welcome. It also provides superb visibility, making the Pacifica a breeze to maneuver. It's really easy to get inside, too; it has most of the height of a crossover, which takes care of not having to bend down, but it has a much lower floor, so you also don't have to climb up to get in. To cap things off, the Pacifica's ride is excellent. While there's more body roll than I'd like, it glides right across nasty bumps and potholes. And it does so without the heaving and pounding of heavy crossovers and SUVs. It feels more like a luxury sedan. Basically, the Pacifica is ideal for transporting you through life with a minimum of fuss. And so anytime I've had a long stressful day, I'll be looking for the keys to ours.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.