2005 Chrysler Sebring Base Sedan 4-door 2.4l on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

The Plug-In Hybrid Chrysler Pacifica | Translogic 212

Unless you've been living under a rock, you probably know that minivans have a bit of a rep for being uncool. The poor minivan has been relegated to that of a tool solely intended to get kids to and from soccer games. Here at Autoblog, we're already proponents of the minivan for its incredibly utility and under-the-radar, nearly hipster-like ironic coolness. This year, the good folks at Chrysler are working to change the soccer-mom stereotype by giving its people-hauler a much needed injection of style, lots of new tech, and a plug-in hybrid option in the form of the new Pacifica. Translogic host Jonathon Buckley sat down with Matt McAlear, Senior Manager of Chrysler Brand Product Marketing to discuss how Chrysler went from inventing the segment all the way back in 1984 to reinventing it in 2016. Matt explains that not only is the Pacifica "...the first hybrid in the minivan segment," but it's alsm one of the most functional hybrids available. With room for 7 passengers plus cargo and 30 miles of all-electric range, the features on the van are nothing to scoff at. After the chat, Bucko takes the minivan to someone who will be able to appreciate it even more than him, a mom of two. Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley

The Chrysler Pacifica has clever 'Stow 'n Place' roof rack crossbars

While we focused yesterday on all the places you can store stuff (and especially bottles) inside the Toyota Sienna interior, today I thought I'd point out how another minivan makes it easier to store stuff up on the roof. The 2021 Chrysler Pacifica includes a clever integrated roof rack system dubbed "Stow 'N Place" that basically lets you store the cross bars on the van itself rather than somewhere in the garage. But wait, can't you always just leave crossbars on your car? Sure, if you want to live with extra wind noise and a fuel economy reduction. You see, the Pacifica stores them flush within a rail unit running length-wise with the roof. Basically, they're hidden away until you need them. The Subaru Outback has something similar to this, which we've previously reviewed. With its integrated crossbars, you just flip open a latch, fling the bar to the opposite side of the car and plug it in. Then repeat. It couldn't be simpler. Although the Chrysler system is more complicated, it does have a key advantage. Let's see how they work.  Chrysler tries to use chrome trim in order to create the visual illusion of raised roof rails from afar, but up close ... ... they clearly aren't. It's just a G.O.B.-grade illusion created by the chrome trim arching over black plastic trim.  You have to unscrew each end of the bars by turning these little pieces.  The bars are then completely detached from the van. You then have to articulate each of the bars so that they go from their straight, flush-mounted position to the necessary raised position. That's quite easy to do. Be careful, though as these suckers are sturdy metal. You don't want to drop one onto those fancy glass roof panels.  Subaru avoids all this and allows you to simply swing the bar across by utilizing a bulky rail housing that raises them up to the necessary height, but provides a visual that probably gives some car designers nightmares.   There are letters at each mounting point that align to those on a bar end. So, make sure to go A with A, D with D, etc.  However, you have two options for placing the C/D bar, meaning you're not stuck with a one-size-must-fit-all gap as with the Subaru. This is without question the advantage to Chrysler's approach here. So voila! What once didn't have crossbars now has them. It might not take seconds as with the Outback, but they're sure-as-hell quicker and easier to install than aftermarket crossbars.