2004 Chrysler Pt Cruiser 2.4l No Reserve on 2040-cars

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Junkyard Gem: 2001 Plymouth Neon

Chrysler's Plymouth brand was created in 1928 (and named after a brand of twine favored by farmers), in order to compete against Ford and Chevrolet for entry-level car shoppers. Plymouth stayed in third place in the US-market new-car sales hit parade for most of the years through the early 1950s and remained a strong (if gradually shrinking) player for decades after that. By the 1990s, though, it was tough to distinguish Plymouths from Dodges and DaimlerChrysler announced in late 1999 that the Plymouth Division would be getting the axe. 2001 was the last model year for Plymouth, with just one kind of vehicle sold for that year: the Neon. Today's Junkyard Gem is one of those final Plymouths, found in a Denver self-service yard recently. In the years just before the DaimlerChrysler "merger of equals," Chrysler had attempted to make the Plymouth brand more interesting. An updated version of the old Plymouth ship emblem was created, a Plymouth-badged car on the Chrysler LH platform was planned, the PT Cruiser was going to be a Plymouth, and then there was the Prowler crypto-hot-rod. Those dreams of a revived Plymouth bit the dust once Herr Schrempp took over. The Prowler and Voyager became Chryslers, while the PT Cruiser never had even a single year of Plymouth badging. The only 2001 car sold as a Plymouth was the humble Neon. Since the very beginning of Neon production as a 1995 model, there never had been much difference between the Neons with Dodge badges and the ones with Plymouth badges, continuing the tradition of the Dodge/Plymouth Colt and Dodge Omni/Plymouth Horizon. Earlier generations of Plymouths (e.g., the Valiant) had been mechanically identical to their Dodge-badged siblings, but at least they looked different and had smaller price tags. In 2001, the MSRP of a base Dodge Neon was $12,715, or about $22,156 in 2023 dollars. The price of the base 2001 Plymouth Neon? $12,715. At least the Plymouth Division got two model years in which to sell the second-generation version of the Neon. The engine is the SOHC version of Chrysler's 2.0-liter straight-four, rated at 132 horsepower and 130 pound-feet. Sorry, 2001 Plymouth shoppers, your Neons didn't get the 150-horse version that Dodge Neon R/T and ACR models received that year. This car has some extra-cost goodies. There's this three-speed automatic transmission, which had a $600 cost ($1,036 in today's money). It has the $1,000 air conditioning option as well ($1,742 now).

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

FCA to make 1 million face masks a month for North America coronavirus fight

MILAN, Italy — Italian-U.S. car giant Fiat Chrysler has confirmed plans to produce a million face masks a month and said it will distribute them to emergency services in North America to help the fight against coronavirus. FCA, which is also trying to help produce badly needed respirators for patients in intensive care in Italy, is one of a number of large manufacturers adapting production lines to make products in desperately short supply. "Production capacity is being installed this week and the company will start manufacturing face masks in the coming weeks with initial distribution across the United States, Canada and Mexico," it said in a statement released late on Monday. The monthly output of 1 million masks will be donated to police, emergency medical staff, firefighters and to workers in hospitals and health care clinics, it said. The decision to begin distribution of masks in North America rather than Italy, the company's other home country, underlines the difficult balance global companies are having to maintain as they weigh where to offer help in the emergency. Face masks and other protective equipment for medical staff have been running out across the world as thousands of new cases of the highly contagious virus have arrived in hospitals daily. Fiat's position as a historic pillar of Italian industry makes the issue of where to provide help sensitive, especially as Italy is the country worst hit by the virus so far. Both FCA and its controlling shareholder Exor, the investment firm of Italy's Agnelli family, have offered significant assistance to efforts to handle the crisis in Italy, where almost 6,000 people have died. FCA and luxury automaker Ferrari, also controlled by Exor, are in talks with Siare, Italy's biggest respirator manufacturer, to help it double production of the life-saving machines. In addition, the Agnelli family said last week it was donating 10 million euros to fight the virus emergency in Italy. It said companies controlled by Exor bought 150 ventilators and other medical equipment abroad, provided vehicles for support of people in need and were in touch with Italian authorities to help them buy medical equipment and healthcare products abroad. As part of the process, an Exor spokesman said on Tuesday the group had made an initial purchase of 250,000 face masks in China which would be distributed in Italy and were expected to arrive by the end of this week. Related Video: