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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Fiat Chrysler, Waymo expand partnership for Level 4 self-driving

Fiat Chrysler and Waymo, the self-driving unit of Google parent Alphabet Co., are expanding their partnership in an ambitious plan to develop fully autonomous commercial delivery vehicles and integrate Level 4 autonomous technology across the FCA fleet, the two companies said Wednesday. The agreement makes FCA (soon to be dubbed Stellantis when the PSA merger is complete) the exclusive partner for Waymo to develop and test self-driving Class 1-3 light commercial delivery vehicles. Initial efforts will focus on integrating the Waymo Driver system into the Ram ProMaster cargo van for commercial fleets, including Waymo Via, which have seen demand for home delivery services mushroom during the coronavirus pandemic. Conversely, FCA has tapped Waymo as its exclusive supplier for Level 4 self-driving technology across its vehicle fleet, opening up possibilities for ride-hailing and personal-use vehicles. An FCA spokesman would not commit to any timelines for integrating Waymo’s self-driving technology into the ProMaster or other brands or models. The Society of Automotive Engineers defines Level 4 systems as fully automated driving, though a human driver can manually override and take control of the wheel. There are currently no Level 4 autonomous vehicles offered to customers, and most experts believe the technology still faces many obstacles to broad adoption and regulatory clearance. Fiat Chrysler first partnered with Waymo in 2016. The two companies have worked to test WaymoÂ’s Level 4 technology using retrofitted Chrysler Pacifica Hybrid minivans. “Our now four-year partnership with Waymo continues to break new ground,” Mike Manley, Fiat ChryslerÂ’s CEO, said in a statement. “Incorporating the Waymo Driver, the worldÂ’s leading self-driving technology, into our Pacifica minivans, we became the only partnership actually deploying fully autonomous technology in the real world, on public roads.” Waymo recently introduced its fifth generation of the Waymo Driver system, which it completely redesigned to be able to handle more environments and situations. It combines 360-degree lidar sensors positioned atop the vehicle and at four points around the sides, plus cameras and radars. Waymo said it had already manufactured the new sensors and integrated them onto Jaguar I-Pace test vehicles.

We aren't the only ones who want a Chrysler Pacifica Hellcat

Yes, you read that correctly: Chrysler. Pacifica. Hellcat. We want one. It's definitely not happening. But that doesn't mean we – and the FCA designers – can't dream, right? That's what led to this sketch, posted on Instagram by Fiat-Chrysler design boss Ralph Gilles. It looks pretty sweet, including that hella important wing for maximum downforce, yo. As long as we're dreaming, we've got a few other requests. Let's put that 707-horsepower, 6.2-liter, supercharged V8 in the middle of the van. Screw the Stow 'N Go seats – let's get that engine mounted as low in the car's midsection as possible. And while we're at it, let's go for rear-wheel drive. And a six-speed manual transmission. And a third row of seats behind the engine, but rear-facing, so we can make our friends puke. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In all seriousness, we're looking forward to driving the regular Pacifica when it launches this Spring. To refresh your memory, it's a totally new van, and will even be offered in Hybrid spec with an 80-mile-per-gallon-equivalent rating. Sounds impressive. Oh, heck. Hellcats > Hybrids. Ralph, we urge you to make this one a reality. Related Video: