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Junkyard Gem: 1986 Plymouth Horizon

Chrysler imported quite a few Mitsubishis and sold them as Dodge and Plymouth Colts, but the Colts of the 1980s had to compete with the Plymouth Horizon and its Dodge Omni sibling. Based on a Chrysler Europe design, production of the Plymouth Horizon ran in virtually unchanged form from the 1979 through 1990 model years. A simple, cheap econobox, the Plymouth Horizon sold well enough, but was such a disposable car that very few remain today. Here's one that lasted long enough to end its days in a California wrecking yard at age 31. The genealogy of the Omnirizon gets a bit tangled when you go back far enough; the car is based on the chassis design of the 1975 Simca 1307, though by the time it got to Detroit it had evolved considerably. Chrysler was desperate for an American-built economy car during the late 1970s, and the Omnirizon got the job done. The 1978-1982 Horizons had 1.7-liter Volkswagen engines, while the 1983-1986 models came with a 1.6-liter Simca mill as the base engine. The Chrysler 2.2-liter four was an optional Horizon powerplant starting in 1981, and the only engine available from 1987 through the final Horizons built in 1990. This car has the 2.2, rated at 96 horses in 1986. The '86 Horizon weighed a mere 2,100 pounds (about the same as a 2017 Mitsubishi Mirage), and so 96 horsepower made it peppy enough by mid-1980s econo-commuter standards. The interior is right out of the Slippery Plastic With Fake Stitching™ playbook, but nobody bought an Omnirizon for the luxury. This car was basically identical to its Dodge Omni sibling, and both had MSRPs of $6,209 in 1986 (about $13,900 in inflation-adjusted 2017 bucks). You could get cheaper new cars in 1986— the $4,995 Hyundai Excel and $3,990 Yugo GV come to mind— but the Omnirizon five-doors were better-built and had the sales advantage of being known quantities. Even by 1986, the Omnirizon was showing its age (though not as much as the amusingly obsolete Chevrolet Chevette, which was sold through the 1987 model year). Still, it remained sufficiently relevant to sell in decent number for another four years. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The pride is back! Featured Gallery Junked 1986 Plymouth Horizon View 14 Photos Auto News Chrysler Hatchback Classics

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper. For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011. The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors. While the adoption of SAE J2807 will be helpful for light-duty customers, those interested in bigger trucks will still be left with differing standards. There is no sign of the new tow standards being adopted for the heavy-duty market.

Chrysler reports $166M net income for Q1, down $307M vs. 2012

Preliminary first-quarter results from 2013 have been announced by Chrysler, and the company is reporting a net income of $166 million on revenue of $15.4 billion. Compared to this period last year, net income is down $307 million and revenue has dropped $1 billion.
Chrysler says that its quarter was negatively affected by the costs associated with launching its 2013 Ram Heavy Duty, 2014 Jeep Grand Cherokee and preparation for the return of the all-new 2014 Jeep Cherokee pictured above. The launches should provide a strong second half of 2013, says the automaker. "We remain on track to achieve our business targets, even as the first-quarter results were affected by an aggressive product launch schedule," said Chrysler Group LLC Chairman and CEO Sergio Marchionne.
On a positive note, the automaker says worldwide vehicle sales are up 8 percent from one year ago, a number pushed by a 12 percent bump in U.S. retail sales. In addition, domestic market share has risen slightly, up to 11.4 percent from 11.2 percent last year. Read more in the official statement below.