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Marchionne open to combination with Ford or GM

At the depths of the auto industry implosion, there was widely reported talk that General Motors and Chrysler would be merged into a mighty import-beating behemoth. While such notions clearly never materialized, that doesn't mean the idea is dead. In fact, FCA boss Sergio Marchionne still welcomes the idea of a partnership with either GM or Ford. He responded positively to the idea, calling it "technically feasible," when asked about it at the 2015 Geneva Motor Show, Automotive News reports. "There's bantering that goes on all the time," Marchionne told AN, before quashing suspicions that a plan was in the works by adding that "nothing substantive" was going on. Our favorite black sweater enthusiast isn't quite as interested in the idea of teaming with a foreign manufacturer like PSA Peugeot Citroen, or in the rumored tie-up with Volkswagen, though. That is a shame, particularly in regards to Marchionne's shut down of a partnership with the French, although it isn't necessarily surprising – FCA already consists of eight automakers, and as Sergio told AN, there's really nothing at PSA that could help the company out. What are your thoughts? Is there an obvious project or segment that would benefit from an FCA partnership with Ford or GM? Have your say in Comments. News Source: Automotive News - sub. req.Image Credit: Marco Bertorello / AFP / Getty Images Chrysler Fiat Ford GM Sergio Marchionne FCA merger

Waymo’s autonomous vehicles are driving 25,000 miles every day

Waymo, the former Google self-driving project that spun out to become a business under Alphabet, has driven 8 million miles on public roads using its autonomous vehicles. Waymo CEO John Krafcik shared the company's milestone Friday while onstage with Nevada Governor Brian Sandoval at the National Governors Association conference in Santa Fe, N.M. The figure is notable when compared to where Waymo was less than a year ago. In November, the company announced it had reached 4 million miles, meaning the company has been able to double the number of autonomous miles driven on public roads in just eight months. Waymo's fleet of self-driving vehicles is now logging 25,000 miles every day on public roads, Krafcik said. He later tweeted out the stats along with a graphic. Waymo has 600 self-driving Chrysler Pacifica Hybrid minivans on the road in 25 cities. It's also adding 20,000 Jaguar I-Pace crossovers and has plans for another 62,000 Pacificas. The company also relies on simulation as it works to build an AI-based self-driving system that performs better than a human. In the past nine years, Waymo has "driven" more than 5 billion miles in its simulation, according to the company. That's the equivalent to 25,000 virtual cars driving all day, everyday, the company says. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. https://platform.twitter.com/widgets.js This newly shared goal signals Waymo is getting closer to launching a commercial driverless transportation service later this year. More than 400 residents in Phoenix have been trialing Waymo's technology by using an app to hail self-driving Chrysler Pacifica Hybrid minivans. The company says it plans to launch its service later this year. Waymo's driverless ride-hailing service has received the most attention. But the company is also working to apply its self-driving system to three other areas, including logistics (so trucking), making public transportation more accessible and, further off, plans to work with automakers to make personally owned vehicles. Waymo, and more specifically Krafcik, has never provided much detail about how its self-driving system would make public transportation more accessible. On Thursday, Krafcik teased a future announcement.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.