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Auto blog

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

NHTSA investigating Chrysler for airbags, ignition switches

Chrysler is being targeted by the National Highway Traffic Safety Administration in a pair of actions that focus on over 1.2 million Jeeps, minivans and crossovers.
The first is a "preliminary investigation" that focuses on an airbag issue afflicting the Jeep Commander built in model years 2006 and 2007 and Grand Cherokee from 2005 to 2006. In total, 700,000 vehicles could potentially be affected. It's not entirely clear what the airbag issue is, with The Detroit Free Press simply stating that the restraint systems in the affected Jeeps may be "faulty."
The other investigation is what's called a "recall query" and it covers a problem that General Motors should be familiar with. In this case, there could be a problem with the ignition switches of 525,000 vehicles, ranging from 2008 to 2010 Chrysler Town & Country and Dodge Grand Caravan minivans, to the 2008 to 2010 Dodge Journey crossover. Again, it's not entirely clear what sort of behavior prompted the 32 complaints that NHTSA has received on these vehicles.

2015 Chrysler 200

For the last seven years, the Chrysler Sebring/200 has been a car that few people have managed to say anything good about. When you saw one on the road, it was probably silver and you probably assumed it was rented - especially if it was a convertible. In fact, this writer has never been in one. Ever. I've only watched them go by, trailed always by a roiling wake of invective and vituperation, a lone defender or two asserting meekly and in vain, "It's actually not that bad..."
With roughly 2.3-million units sold every year in the midsize sedan segment where the 200 lives, even tallying 125,476 sales in 2012 (when the 200 was the best-selling car in the Chrysler Group) was never going to be enough. This is the brand's volume offering and the entry point for new-car buyers before they move up to something like a full-size or a crossover. Chrysler's 2011 facelift and rebranding program was a pretty valiant attempt at putting lipstick on a Sebring, but the automaker needed to do a lot better, in every way to command more consideration, sales, respect and resale value - and everyone at The Pentastar knew it.
Enter the 2015 Chrysler 200. This is the sedan that "charts a new course for the Chrysler brand," from its hovering wing badge on the grille to the one billion dollars invested in the company's suburban Detroit Sterling Heights Assembly Plant, including more than doubling the number of quality control inspectors in the new quality assurance center.