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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

2018 Chrysler Pacifica Hybrid Long-Term Update | Serenity now!

If you're an Autoblog regular, you probably know that I'm a person who loves all things automotive that make loud noises, handle like go-karts, and generally send my heart rate through the roof. I mean, I keep advocating for carmakers to add a performance version to just about every model lineup. But I've been developing an appreciation for vehicles that simply make life easier and let you decompress, such as our long-term 2018 Chrysler Pacifica Hybrid. I haven't always felt that way. Early in its stay, I frequently avoided taking the Pacifica if I could, mainly because I was turned off by the numb steering and roly-poly nature. Yes, it's a minivan, but I couldn't stop thinking about the Honda Odyssey that came through, which I discovered to be surprisingly nimble. It also packed the sweet sounding V6 in our Honda Ridgeline that I've previously raved about. But then other Pacifica strong suits started to come through. The hybrid powertrain may not be exhilarating, but it's wonderfully quiet. That's to be expected when it's primarily running on the electric motor, but when its V6 engine kicks on, the noise is well-muffled. Road and wind noise is nearly non-existent, too, so whether you're tooling around town or cruising on the highway, nothing is interrupting your tunes, podcasts, talk radio or simple silence. The interior is a lovely place to be, too. Enormous windows, a panoramic sunroof and low sills make this one of the airiest cabins I've been in. And the light color of the upholstery and plastics amplifies the open feeling. After a long, cold Michigan winter, this rolling sunroom is welcome. It also provides superb visibility, making the Pacifica a breeze to maneuver. It's really easy to get inside, too; it has most of the height of a crossover, which takes care of not having to bend down, but it has a much lower floor, so you also don't have to climb up to get in. To cap things off, the Pacifica's ride is excellent. While there's more body roll than I'd like, it glides right across nasty bumps and potholes. And it does so without the heaving and pounding of heavy crossovers and SUVs. It feels more like a luxury sedan. Basically, the Pacifica is ideal for transporting you through life with a minimum of fuss. And so anytime I've had a long stressful day, I'll be looking for the keys to ours.

Chrysler Pacifica owners report sudden power loss; FCA can’t figure out why

More than 50 owners of the Chrysler Pacifica minivan have filed complaints with the National Highway Traffic Safety Administration, alleging that the vehicle has suddenly lost power while on the road, posing a serious safety risk to owners. The New York Times reports that other Pacifica owners have described similar incidents on a Pacifica online chat forum and on Facebook. The problem seems to be affecting a small fraction of the more than 156,000 Pacificas sold since the minivan was introduced in 2016. No crashes or injuries have been linked to the problem, and dealers have been unable to replicate the issue on affected vehicles they have examined. Fiat Chrysler says it's looking into the problem but hasn't been able to identify the source. FCA spokesman Eric Mayne told the Times the company "is unaware of any injuries by accidents associated with these complaints" but takes customer concerns seriously. He said there was no indication that airbags or seatbelt tension were compromised by the issue. The Pacifica's airbags remain operational even when the vehicle loses power.Search for recall news on our hub. Try Autoblog's Car Finder to search for your next new vehicle. One owner, Adam Cohen, of Leesburg, Va., said his 2017 Pacifica shut down twice while his wife was driving it. He's been discussing the issue with Chrysler engineers and quality officials in recent weeks and even wrote to FCA Chief Executive Sergio Marchionne. "They want to put a data recorder on my Pacifica and have me take it back and drive it around," he told the Times. "I told them they should drive it themselves and wait for it to happen. I don't want my family to be their test dummies. And that's where it stands. We're at a deadlock."Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Chrysler Pacifica: First Drive View 35 Photos Image Credit: Christopher McGraw / Autoblog Auto News Chrysler Driving Safety Minivan/Van new york times