1963 Chyrsler Crown Imperial on 2040-cars

Auto blog

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

2018 Chrysler Pacifica Hybrid long-term wrap-up | We're really gonna miss this one

Last year, we had the opportunity to live the (mini) van life for a year, with a loan from Chrysler. Even better, ours was going to be a plug-in hybrid. We took delivery of an Ocean Blue 2018 Chrysler Pacifica Hybrid Limited late last summer, and it quickly became more than a simple mode of transportation. The plug-in Pacifica was a much-beloved member of the Autoblog family, so much so that one editor considered buying it at the end of our loan. The end of that loan has, indeed, come, but not before this thing ferried editors, video producers and their families, friends, dogs and a whole lot of their belongings over a considerable portion of the country. It spent a lot of time in the wild woods of Northern Michigan, took a road trip through the Northeast and a vacation to Florida. It braved the cold in Buffalo, New York, on Nokian winter tires. The heated steering wheel didn’t quite keep us warm, but we didnÂ’t mind so much, with this quiet vanÂ’s peaceful manner. We didnÂ’t drive this Pacifica Hybrid out West, but West Coast Editor James Riswick got one in Oregon to find out what it was like, and we told Big Blue all about it. We worried a bit when she went in for a recall, and were proud of how the Pacifica stood up to a rival. In all, we put close to 26,000 miles on the Pacifica Hybrid — roughly 9,000 of which were under electric power alone — before reluctantly giving it back. WeÂ’re not sure where she ended up, but thereÂ’s a good chance that giant interior still carries a part of us with it, whether itÂ’s a stray dog hair under a carpet mat, a Cheerio wedged in a seat cushion or a fingerprint on some tucked-away surface. We loved that damn minivan. Let us tell you why, one last time. Senior Editor, Green, John Beltz Snyder: The Pacifica Hybrid made countless trips with me between my home in Ann Arbor and our office in Birmingham, with a fair share of 500-mile round trips to our cottage Up North. Whenever I had it, my son — who grew from a large toddler to a large pre-schooler over the course of our loan — wanted to sit inside. Sometimes, he wanted to go for quiet laps around the driveway. Others, heÂ’d want to play the letter game on the rear-seat entertainment system, or play with the power doors. HeÂ’d pretend it was an airplane taking us to Dublin again, or a spaceship he could show off to the babysitter. It was a safe, comfortable space for him, and for me.

2015 Chrysler 200 looks to put Pentastar's cars back on track [w/videos]

It's fair to say that Chrysler Corporation has been on a major perception upswing with its new products, but that rise has largely been centered around its trucks and utility vehicles - the car side has been somewhat left out. The outgoing 200 (previously skinned as the Sebring) never garnered any laurels, the Dart has suffered a rather cool reception both critically and in terms of sales, the second-gen 300 is a nice car yet it hasn't sold as well as its predecessor, and even the mighty SRT Viper has had its V10 bark muted by the less costly and multi-talented Chevrolet Corvette Stingray. Resurgent Chrysler could use a hit car, and the 2015 200 may just be it.
It looks great here under the lights at the Detroit Auto Show.
For one thing, it looks great here under the lights at the Detroit Auto Show. Eschewing today's oversized headlamp and grille trend, the sleek 200 (with a coefficient of drag of just .27) displays a 'four-door coupe' sensibility with a sense of style that the old 200 with its gawky greenhouse and forced details never did. The new 200's exterior may look a bit like a greatest hits compendium of other high-style cars (see also: Audi A7, Tesla Model S, etc.), but it doesn't come off as a pastiche, it's all well-integrated and organic all the same.