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2021 Ford Bronco is here, and a Stellantis is born | Autoblog Podcast #636

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They kick things off by diving headfirst into the Ford Bronco and Bronco Sport before moving to what they've been driving: 2020 BMW X3 xDrive 30e, 2020 Hyundai Ioniq Hybrid and a 2020 Ford Expedition. Then, the three tackle Stellantis, Chrysler's new corporate name. Finally, James and Zac reminisce and discuss their time in a couple classic Honda coupes. Autoblog Podcast #636 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Introducing the 2021 Ford Bronco and Bronco Sport Cars we're driving 2020 BMW X3 xDrive 30e 2020 Hyundai Ioniq Hybrid 2020 Ford Expedition News Stellantis Retro Hondas 1999 Honda Prelude Type SH and 1999 Honda Civic Si Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

FCA, Waymo expand plans: 62,000 more self-driving vehicles, potential retail sales

If you live in Phoenix, you may have seen one of Waymo's 600 autonomous Chrysler Pacifica Hybrids ferrying passengers around town. You may have even been one of the riders. You're likely to see a lot more of them, too. Today, FCA announced that it will deliver up to 62,000 additional Chrysler Pacifica Hybrid's to Google's automated driving technology company. The expansion of the partnership between FCA and Waymo goes beyond growing the fleet. The companies have also announced that they're considering making Waymo's tech commercially available to FCA vehicle retail customers through a possible licensing partnership. FCA would build the cars, and Waymo would provide the self-driving system. "FCA is committed to bringing self-driving technology to our customers in a manner that is safe, efficient and realistic," said FCA boss Sergio Marchionne. Waymo CEO John Krafcik added, "Waymo's goal from day one has been to build the world's most experienced driver and give people access to self-driving technology that will make our roads safer. We're excited to deepen our relationship with FCA that will support the launch of our driverless service, and explore future products that support Waymo's mission." That service, expected to launch later this year, will allow the public to use Waymo's app to hail a ride from one of its self-driving minivans. To date, vehicles equipped with Waymo automated driving tech have logged over 6 million cumulative miles in testing. As of late last year, Waymo's self-driving cars needed far less human intervention than the competition. Earlier this year, Waymo also announced a partnership with Jaguar Land Rover to deploy autonomous Jaguar I-Pace EVs. The plans for an expanded partnership come on the same day Japan's SoftBank announced a $2.2 billion investment in GM's Cruise self-driving division. Related Video: News Source: FCA, WaymoImage Credit: Joe White / Reuters Green Chrysler Technology Emerging Technologies Minivan/Van Autonomous Vehicles Electric Hybrid Sergio Marchionne Waymo john krafcik