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Junkyard Gem: 1965 Plymouth Belvedere Race Car

I've found the occasional retired race car during my junkyard travels, but most of them have been fairly modern machines. Today's Junkyard Gem is a different sort of racing remnant: an ancient dirt-track beast that probably last saw service more than 40 years ago, found in a Denver-area yard last summer. It's really just a gutted shell that sat outdoors for decades after its final competition, but you can still catch glimpses of its past here and there among the rust spots and peeling paint. The rear quarters clearly identify it as a 1965 Plymouth B-Body two-door sedan. The 1965 B-Body Plymouths were sold as three models: the upscale Satellite, the mid-level Belvedere II, and the El Cheapo Belvedere I. The shadow of a Belvedere badge on the fender found inside the car indicates that at least the fender came from a Belvedere I (the way race cars — especially those that compete on dirt — whack into each other, we can assume this is the 19th fender affiliated with this car). Belvedere fenders were easy to find in junkyards until about 40 years ago, and the faded sponsor stickers indicate that this car last raced around that time. You can still buy new "Turbo Action" valve bodies for Chrysler automatic transmissions, by the way. Likewise, CRC 5-56 lubricant still exists. The "OZONE SAFE" label on the can suggests that this sticker is of late-1970s-to-early-1980s origin. The roll cage is old-school for sure, particularly the lack of door bars. The Denver area once had many race tracks, including Overland Park and Englewood Speedway (both very close to this Plymouth's final parking space), but they had closed long before the 1980s. Lakeside Speedway was in business  until 1988 (and still stands today, sort of) but that dirt oval hosted mostly midget races during its final 30 years of operation. Perhaps Colorado Springs International Speedway, which closed in 1985, was this car's final race venue. There's one sponsor that suggests an origin far from the Mountain Time Zone. I can't make out the company name (other than what might be a snippet including "oluce"), but it appears to be an institutional food business in Houma, Lousiana. It's possible this car was bought in Louisiana and brought to Front Range Colorado, where it rusted away in a yard or field. There's not much left, but it's one of the many types of automotive history I like to document in this series.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.