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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

Chevy recalls 73k Cobalts for side airbag non-deployment

Chevrolet is recalling 73,424 examples of the 2010 Cobalt in the US and Canada because the driver's side curtain airbag might not deploy in a crash. These vehicles carry build dates between January 4 and June 23, 2010, and, specifically, 59,474 of them are in the US. "GM is aware of one crash with one injury that may be related to this condition," the company said in a statement. The problem occurs because of improper routing of the side-impact sensor wiring harness in the driver's door, and there can be a short circuit causing the curtain airbag not to deploy. The campaign to fix the issue will begin on August 26. Dealers will inspect the vehicles and will repair the issue on any affected examples. Related Video: GM Statement: General Motors is recalling 59,474 2010 Chevrolet Cobalt sedans in the U.S. because some of them may have been built with improper side impact sensor wire routing in the left front door. Dealers will inspect all suspect vehicles and any found with the condition will be repaired free of charge to the customer. GM is aware of one crash with one injury that may be related to this condition. Including vehicles sold in Canada, the total recall population is 73,424. RECALL Subject : Improperly Routed Side Impact Wire Harness Report Receipt Date: AUG 10, 2015 NHTSA Campaign Number: 15V500000 Component(s): AIR BAGS Potential Number of Units Affected: 59,474 All Products Associated with this Recall Vehicle Make Model Model Year(s) CHEVROLET COBALT 2010 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2010 Chevrolet Cobalt vehicles manufactured January 4, 2010, to June 23, 2010. The affected vehicles may be equipped with an improperly routed Side-Impact Sensor (SIS) wiring harness in the driver side front door. The misrouted wiring harness could cause an electrical short that disables the driver side curtain air bag. CONSEQUENCE: A disabled driver side roof-rail air bag will not deploy in the event of a crash necessitating deployment of that air bag, increasing the risk of injury to the driver. REMEDY: GM will notify owners, and dealers will inspect the sensor's wiring in the driver's door and make repairs as necessary, free of charge. The recall is expected to begin August 26, 2015. Owners may contact Chevrolet customer service at 1-800-222-1020. GM's number for this recall is 15075.

How Chevy Silverado, GMC Sierra will take on the Ford F-150 profit machine

FORT WAYNE, Ind. — When General Motors engineers were developing the 2019 Chevrolet Silverado and GMC Sierra pickup trucks, some of them joined public tours of Ford's Dearborn, Mich., factory to watch aluminum-bodied F-Series trucks go down the assembly line. The redesign of the Ford F-Series trucks, launched in 2014, set a new standard for fuel economy and lightweight vehicle construction. But armed with stopwatches and trained eyes, the GM engineers believed they saw problems. "They had a real hard time getting those doors to fit," Tim Herrick, the executive chief engineer for GM truck programs, told Reuters. His team did more intelligence gathering. They bought and tore apart Ford F-Series doors sold as repair parts. Their conclusion: GM could cut weight in its trucks for a lower cost using doors made of a combination of aluminum and high-strength steel that could be thinner than standard steel, shaving off kilograms in the process. These pounds-and-pennies decisions will have major implications in the highest-stakes game going in Detroit: dominance in the world's most profitable vehicle market, the gasoline-fueled large pickup segment. What's more, GM is banking on strong sales of overhauled 2019 Silverados and GMC Sierras to fund its push into automated and electric vehicles — a business many investors see as the auto industry's long-term future. The risks are high given the hits automakers have taken from U.S. President Donald Trump's trade policies. Rising aluminum prices spurred by Trump's tariffs are driving up costs on the Ford's F-Series, while rising steel and aluminum prices likewise drag on GM results. GM also has a significant risk should the United States, Mexico and Canada fail to agree on a new NAFTA trade deal, given GM trucks built at its Silao, Mexico, factory could face a 25 percent tariff if NAFTA collapses. Major profit per truck Interviews with GM executives and a tour at its factory here in northwest Indiana provide a detailed look inside GM's plan for the most important vehicles in its global lineup. These big pickups are everything Tesla's Model 3 or Chevy's Bolt electric car is not. The mostly steel body is bolted to the truck's steel frame, rather than the one-piece body and frame electric vehicles. The majority of trucks will have a V-8 gasoline engine powering the rear wheels — like the classic GM cars of the 1950s. Some Silverados will have new four-cylinder engines, but there is no electric or hybrid offering as of now.