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CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.

The Chevrolet Camaro 1LE returns with V6 or V8 power

The Chevy Camaro's performance variants are legendary, and enthusiasts have long lusted after the Z/28 and ZL1. But there's a lesser-known model that shouldn't be overlooked: the 1LE. It's Camaro code for performance on the track. The 2017 Camaro 1LE debuts this week at the Chicago Auto Show and goes on sale late this year. The 1LE package will be offered for the first time on V6 Camaros, as well as the traditional V8-powered SS. The cars have upgraded suspensions, better brakes, aerodynamic treatments that create more downforce, and improved cooling features. The goal is simple: faster laps. "This is all grip and handling and cooling," said Todd Christensen, Camaro marketing manager. It's an enthusiast special, transforming your basic Camaro into a more capable track machine. The 335-horsepower V6 and 455-hp V8 are unchanged (and only come with six-speed manual gearboxes), because the focus is on improving the Camaro's reflexes. That means different things, depending on the engine choice. Here's how they break down. V6 1LE The V6's 1LE package is based on the LT trim and it pilfers the best chassis pieces from the V8 model, including the FE3 suspension with stabilizer bars. It also has a mechanical limited slip differential (3.27 ratio) and four-piston Brembo brake calipers in front. The fuel system is also borrowed from the SS, and it all rolls on 20-inch forged aluminum wheels wrapped in Goodyear Eagle F1 rubber measuring 245/40R20 in front and 275/35R20 in back. Christensen says Chevy added the 1LE pack for the V6 because customers actively wanted it, and for a reasonable price (we hear the 1LE will cost about the same as the fifth gen's $3,500 option) they can transform their V6 into a car that's as track capable as the SS. While it's giving up 120 hp, a V6 Camaro 1LE will also be more than 200 pounds lighter than the eight-cylinder 1LE. Chevy noticed the customer interest for a V6 1LE and will study offering the pack on Camaros with the turbocharged four-cylinder engine. Consider the V6 a test case. "I'm anxious to get some customer feedback [from the V6]," Christensen said. SS 1LE Even though it's heavier, the SS 1LE offers a lot of goodies that make it three seconds faster than a normal SS, according to Chevy's testing at Willow Springs Raceway in the California desert. The spotlight features in the SS are Magnetic Ride Control for the FE4 suspension and electronic-slip differential (3.73 ratio).

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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