2004 Chevrolet Tahoe Ls Sport Utility 4-door 4.8l on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

GM to make most cars LTE hotspots for 2015

General Motors isn't the first automaker to deliver in-car Internet access, but a proposed plan announced today could make the technology more widespread than any of its competitors have offered. By the 2015 model year, most Chevrolet, Buick, Cadillac and GMC products in the US and Canada will offer 4G LTE mobile broadband access. Initially, GM will just be pairing with AT&T to deliver this service, but additional carriers will be revealed in the future.
Current in-car Wi-Fi hot spots are limited to 3G, but GM says that 4G LTE is 10 times faster than 3G service and will allow for full Internet access, including streaming video for entertainment as well as services like real-time traffic updates and navigation driving directions. There is also no need for a paired smartphone with this new system, which should make it easier to use, and GM and AT&T will also be working together to develop new apps for customers.
Buyers can expect to start seeing 4G LTE in their cars starting next year, and GM is already planning to expand the service to other global markets as well. All of the information from GM's announcement is posted in a press release below.

Jay Leno drives Joe Rogan's '65 Chevy Corvette restomod

Restomod classics often look great rolling down the road, but they can be an absolute mess underneath. That's the problem comedian Joe Rogan discovered after purchasing his 1965 Corvette convertible that was already extensively modified. Once work began to improve it further, some serious issues were discovered. Now, Rogan's rejuvenated 'Vette has received a thorough update on the latest, extra-long edition of Jay Leno's Garage. Rogan's additional upgrades include a new interior and adding nacelles behind the seats. Power is up thanks to a supercharger for the LS1 V8. Now only do you get to hear the engine roar, but Leno and Rogan also take the convertible for a long ride in the Los Angeles hills. They reminisce about liking cars as kids, the current state of General Motors, and Rogan's work with the UFC. Leno also shares a funny story about a confusing discussion with Marlon Brando. With the beautiful 'Vette and the great conversation, there's a lot here to like. Related Video: