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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet Bolt EV Concept foreshadows an affordable, 200-mile EV future [w/videos]

Confirming numerous reports and rumors, Chevrolet introduced the Bolt EV Concept, "a vision" of a 200-mile EV with an entry price of around $30,000. Those lofty promises ride atop a funky crossover that made its global debut at the 2015 Detroit Auto Show. The orange five door features a spacious greenhouse, complemented by a glass roof and thin D-pillar. A narrow grille and slim LED headlights crown a high fascia that leaves little ahead of its front axle. It's a similar story in back, as General Motors' design boss Ed Welburn sought to limit overhangs and maintain the Bolt's small footprint. "Form and function have never meshed so well together," Welburn said. "No compromises were made when it came to aesthetics and the elements that contribute to the Bolt EV concept's range, resulting in a unique proportion that's sleek, efficient and obviously a Chevrolet." The cabin is not unlike current Chevrolet compacts, with the MyLink touchscreen and a detached instrument cluster dominating the sparse dash. Unlike cars like the Sonic, which features a similar design for its instrument cluster, A Volt-like display is found over the steering column. "The Bolt EV concept is a game-changing electric vehicle designed for attainability, not exclusivity," CEO Mary Barra said. "Chevrolet believes electrification is a pillar of future transportation and needs to be affordable for a wider segment of customers." Take a look at both the official gallery of Bolt images, as well as our live shots. And then scroll on down for more comments from GM brass, in the official press release. Chevrolet Bolt EV Concept Signals Brand's EV Strategy Affordable, long-range concept builds on brand's electrification leadership 2015-01-12 DETROIT – Chevrolet today made a significant statement on its commitment to electrification with the introduction of the Bolt EV concept – a vision for an affordable, long-range all-electric vehicle designed to offer more than 200 miles of range starting around $30,000. "The Bolt EV concept is a game-changing electric vehicle designed for attainability, not exclusivity," said General Motors CEO Mary Barra. "Chevrolet believes electrification is a pillar of future transportation and needs to be affordable for a wider segment of customers." Leveraging the electrification prowess established by Volt and Spark EV, the Bolt EV concept is designed to offer long-range performance in all 50 states and many global markets.

Is Buick's surprise Detroit concept a Camaro-sized coupe?

Tomorrow night marks the unofficial start of the 2016 Detroit Auto Show. Keep your eyes peeled for a number of reveals, including a surprise debut from Buick. Yes, Buick. And we think it's going to be something really hot. According to a report from Bloomberg, the Tri-Shield's secret car could be a Camaro-sized sport coupe concept. As Bloomberg explains, it'd certainly gel with the impression the company is trying to put out – that it's no longer a brand for those with one foot in the grave. Introducing a sports coupe, even as a concept, could certainly reinforce that message. And if it happens to make production – which is not a certainty, Bloomberg's secret source says – it could certainly help Buick drive its average buyer age down from 59. Bloomberg doesn't offer any speculation on Buick's new coupe, but we have no problem making educated guesses. Our most reliable conjecture is this: it will ride on General Motors' Alpha platform, which underpins both the Camaro and the Cadillac ATS. And with a certain twin-turbocharged V6 in the GM stable, we've got an idea of what kind of engine could be shown. That speculation will have to suffice for now. But don't worry, we'll have official details, live images, and video tomorrow when Buick unveils its new concept in Detroit's Eastern Market.