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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Petrolicious profiles one man and his duo of '64 Impalas

Restoring any vintage car is a labor of love. In the end, the investment of time and money is often more than the vehicle is realistically worth on the open market. Deciding to take all of that work on yourself doesn't make things any easier, but it can only increase your connection to the project. Don Rogers, the subject of the latest video from Petrolicious, shows this passion perfectly with his duo of 1964 Chevrolet Impalas – a hardtop and convertible. Both of these Chevys had been sitting for years before Rogers got his talented hands on them, and he did all of the work himself. Now, driving the pair is therapy for him, and he's not worried about anything breaking because he knows he can put it back together. Rogers says he enjoys wrenching on his vehicles even more than going to shows. Doing your own work comes with advantages, like tailoring a project's look to your preferences. It's not original, but Rogers used the crimson interior color from a '59 Impala on his convertible to make the interior pop with the top down. Rogers is undoubtedly a talented builder, and his work is worth checking out in the latest from Petrolicious. Related Video:

Chevy Corvette Z06, Ford F-150 Raptor join Lego Speed Champs

Get ready to park some performance machines on your desk: Lego's 2016 line of Speed Champions kits will add seven new vehicles for next year, according to an update to the database Brickset. These include some serious muscle like a Chevrolet Corvette Z06 and Ford Mustang GT. There's also a listing called "Chevrolet Camaro Drag Race" and a very cool combo titled "Ford F-150 Raptor Ford/Model A Hot Rod". Fans of European performance don't need to be jealous, though. The database shows a kit called "Porsche 919 Hybrid and 917K Pit-Lane." Plus for fans of the Four Rings, the Audi R18 E-Tron Quattro and R8 LMS Ultra are also getting their own Lego models. Fourtitude appears to have some leaked shots, if you want to see what these kits will look like. Lego has partnered with Porsche, McLaren, and Ferrari and offers Speed Champions kits for vehicles like the Porsche 918 Spyder, McLaren P1, Ferrari 458 Italia GT2, and LaFerrari. The models in the series aren't as heavily detailed as the massive Mini Cooper or Volkswagen Bus sets, but they make up for that in value. The individual cars retail for a fairly affordable $14.99. The Formula One playset tops the current range at $99.99, but it comes with a truck, racecar and team figures.