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Seeing the Detroit Auto Show via drone

Seeing the Chevrolet display at the Detroit Auto Show is worth doing this year, and not just because of the new Corvette Z06, Volt and Bolt concept. In order to attract the new kids, The Bowtie has gone what the old kids used to call "buck wild" with their show stand at Cobo Hall. A Corvette Z06, Trax, and Colorado are parked along a central aisle, called Mainstreet, at the end of which is a 20-foot-tall, 73-foot long transparent screen lording over the new Volt. Elsewhere are five more 20-foot-tall screens broadcasting nine stories today's Chevrolet wants to tell about its vehicles, from performance to belief in the power of play to its 4G LTE-equipped OnStar telematics service. Then there are the social media and virtual reality safety installations, the community presentations and more. Chevrolet flew a drone through the stand to show off what it's doing, which is has replaced eye-level video as the next best thing to being there. You can check it out in the video above.

Honda, Chevy reveal low-drag speedway aero for Indy 500

As the two automakers currently participating in the IndyCar Series, both Chevy and Honda were invited this year not only to provide engines to the teams on the starting grid, but to develop their own aerodynamics packages as well. Both revealed their designs for the road-course races a few months ago, but with the Indy 500 approaching at break-neck speed, they've now unleashed their aero approaches for speedways. Both are based on the Dallara DW12 chassis introduced to the series a couple of years ago, but sacrifice some of their downforce at the altar of speed. And you can tell as much from looking at them: both Honda (above) and Chevy (below) have streamlined their designs, with single-plane front wings, lower-profile rear wings and fewer winglets on the body and around the wheels in between. The idea is to allow the cars to reach higher top speeds with less drag, while offering the necessary amount of downforce for the banked turns. With the four opening road-course rounds complete, teams using either automaker's equipment will keep the existing aero kits on their cars for the Grand Prix of Indianapolis on the infield course next week, then switch to the speedway package for the Indianapolis 500 later this month. Then it'll be back and forth for the rest of the season as the circus switches between road courses and speedways. Honda Unveils 2015 IndyCar Super Speedway Aero Kit Apr 30, 2015 - SPEEDWAY, Indiana - To be used at the Indianapolis 500 - Manufacturer seeking 11th Indianapolis 500 victory since 2004 - First public running to take place Sunday at Indianapolis Honda today debuted the "Super Speedway" aero kit of aerodynamic upgrades and components its teams will use at this year's 99th running of the Indianapolis 500. The Honda Super Speedway Aero Kit, produced by Honda Performance Development, Honda's racing arm in North America, includes a variety of individual aerodynamic components fitted to the existing Honda-powered Dallara Indy car chassis. All are intended to give Honda's six Indy car teams – encompassing a potential 17 '500' entrants - the ability to maximize performance at the 2.5-mile Indianapolis Motor Speedway oval and other large ovals ( over one mile in length) on the 2015 Verizon IndyCar Series schedule. "We're excited to unveil our Super Speedway aero kit, the newest element in this era of enhanced manufacturer competition in the Verizon IndyCar Series," said Art St. Cyr, president of HPD.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.